# propgen

> propgen is an AI-native software for real estate agents — a Makler-CRM (Software für Immobilienmakler) built for real estate agents (Makler) in Germany. The website is in German.

## Company

- Name: Propgen GmbH
- Location: Berlin, Germany
- Website: https://propgen.de
- Industry: Real Estate Technology (PropTech)
- Product: Cloud-based CRM with integrated AI features for real estate agents

## Product Overview

propgen is a CRM platform that combines traditional real estate CRM functionality with 29 AI modules:

- **Persönlicher KI-Assistent**: Personal AI assistant integrated directly into the propgen CRM — researches market and location data (e.g. demographic structure of a district), generates infographics from research results, accesses CRM data, appointments, briefings, creates notes and tasks without leaving the system
- **KI-Webrecherche**: Extension of the KI-Assistent chat — pulls current market and location data directly from the web and structures the results into notes, exposés, or acquisition analyses
- **KI-Einwand-Trainer**: Integrated into the AI assistant — practice handling typical customer objections in role-play. Categories (commission, price, marketing, valuation), selectable counter-roles (skeptical owner, hard negotiator), training or learning mode, configurable feedback depth
- **KI-Assistent — Analyse teilen**: Turn any assistant answer (e.g. a deal-status briefing) into a formatted, read-only view with its own link; anyone with the link sees only that single answer — no login, no chat history, no CRM access. For team handover or sharing a status with owners and buyers
- **KI-Assistent — Kontext aus jedem Sheet**: An agent button in the header of task, deal, note, appointment and call sheets opens the assistant with that record already loaded as context; multiple records can be stacked as context at once (e.g. contact + task), so the assistant answers across the whole case — read permissions still apply
- **KI-Sprachnotizen**: Record notes by voice, automatically transcribe them, and link them to contacts, properties, and projects in the CRM
- **Dokumenten-KI**: Automatically extracts data from rental agreements, land registry excerpts, energy certificates
- **KI-Schwärzen**: GDPR-compliant automatic redaction of personal data in documents
- **KI-Anlage per Sprache**: Create properties via voice input, contacts via email signature or business card analysis
- **KI-Datenanreicherung**: Update existing contacts, properties, and companies via voice, text, or file upload — AI detects changed fields automatically
- **KI-Datenextraktion aus URLs**: Extract company data directly from URLs (e.g. imprint pages) for company record creation and enrichment
- **KI-Exposé-Texte**: AI-generated professional property descriptions and location texts
- **KI-Morning-Briefing**: Daily personalized briefing with emails, appointments, and tasks
- **KI-Evening-Digest**: End-of-day summary with completed activities and status of ongoing deals
- **KI-Handlungsempfehlungen**: Proactive AI recommendations for follow-ups, price adjustments, and opportunities
- **KI-Lead-Scoring**: AI analysis of chat interactions to score leads by sentiment, budget, and engagement
- **KI-Immobilienbewertung**: Property valuations powered by PriceHubble with lead generation landing pages
- **KI-Akquise-Analyse**: Purchasing power analysis, pricing strategy, and marketing strategy for listing preparation
- **KI-Zielgruppen-Personas**: AI-generated target group personas — which 3 interest groups are likely candidates for a specific listing
- **KI-Homestaging**: AI-powered virtual staging of empty rooms
- **KI-Bild-Renovierung**: AI-powered virtual renovation — change wall and floor coverings, lighting mood, renovation previews
- **KI-Grundrisse aus Fotos**: AI-generated 2D and 3D floor plans from room photos
- **KI-Video-Reels**: AI-generated video reels from property photos for social media
- **KI-Chat auf Web-Exposé**: AI chatbot on web exposés that answers prospect questions
- **Telefon-KI über Fonio**: Connected Fonio phone AI answers incoming calls around the clock, recognizes or creates the contact, and files the conversation as a phone note with a full transcript on the right contact — a new inbound lead source feeding the deal pipeline
- **KI-E-Mail-Assistent**: AI-powered email summaries and context-aware reply drafts based on CRM data and communication history
- **KI-Signaturen**: AI-generated professional email signatures
- **KI-Textbausteine**: AI-powered reusable text templates for emails and documents
- **Eigene Prompts nutzen**: Use custom prompts for AI modules like exposé texts, homestaging, and floor plans

Additional CRM and commercial real estate features:

- **Dashboards für Immobilien, Kontakte und Unternehmen**: Visual at-a-glance dashboards summarizing the essential information for a property, contact, or company — see what's going on without clicking around (no AI)
- **Native Digitale Signatur in Datenräumen**: Built-in digital signature in propgen data rooms — no third-party integration required
- **Stacking Plan**: Visual representation of marketing status for main properties and subordinate units
- **CRM-Kern**: Contacts, companies, deals, pipeline management
- **Aufgaben**: Follow-up reminders and task management
- **Portalanbindung**: Publish to ImmoScout24, Immowelt, and other portals
- **E-Mail & Kalender**: Bidirectional email sync and calendar integration
- **GwG-Prüfung**: Automated anti-money laundering checks
- **Kundenportal**: Self-service portal for clients
- **Team-Regeln**: Configurable AI behavior with team rules and templates

## Pricing

- Standard: €179 per user per month (excl. VAT)
- Early bird: €149 per user per month for the first 100 customers (5-year price guarantee)
- Monthly cancellation, no setup fee
- Enterprise (on request, agreed individually in addition to the subscription): multiple legal entities & locations, multiple ImmoScout24 accounts, own broker domain, dedicated infrastructure with local data archive, SLA (availability, response and error-resolution times)

## Target Audience

- Residential real estate agents (Wohnimmobilien-Makler)
- Commercial real estate agents (Gewerbe-Makler)
- Real estate companies and franchises
- Property management firms

## Compliance

- GDPR compliant (DSGVO-konform)
- Servers located in Germany
- Regular independent security audits

## Pages

- /: Homepage
- /funktionen: Product features
- /fuer-gewerbe-makler: For commercial real estate agents
- /fuer-wohnimmobilien-makler: For residential real estate agents
- /enterprise: Landing page for Maklergruppen and larger organizations describing propgen's enterprise suitability. Six building blocks, each linking to its release note: multiple legal entities (mehrere Gesellschaften), roles/rights & teams (four-level permission model), multiple ImmoScout24 accounts, CRM on the broker's own domain (subdomain, system notifications from own domain), dedicated infrastructure (encapsulated environment with dedicated servers, customer-provided via separate contract, propgen operates, admin rights with the customer, optional local data archive as backup), and SLA (availability, support availability, response and error-resolution times, values agreed individually). Plus operations & security section (secure access with IP whitelist, GDPR & EU hosting, Public API & webhooks, Microsoft 365), migration/onboarding section (import from common broker CRMs, founder-led onboarding, step-by-step build-up without migration cut-over), 5-entry enterprise FAQ with JSON-LD, and "Enterprise-Gespräch anfragen" CTA. Enterprise building blocks are agreed individually on request in addition to the regular subscription
- /preise: Pricing
- /kunden: Customer stories
- /ueber-uns: About us — founders, vision, mission, values, timeline, company FAQ
- /jobs: Careers — three open roles for the first hires beyond the two founders, all remote within Germany, start immediately/by arrangement, "Startup-Gesamtpaket" compensation, apply at jobs@propgen.de: (1) Customer Success Manager — owns the post-sale customer relationship: onboarding, adoption (trainings/webinars/office-hours), retention, feedback to product, expansion with sales; (2) Consultant — Prozesse & Vorlagen — hands-on implementation: maps a brokerage's real processes into propgen (Vorlagen/templates, Word/PDF, Textbausteine, Workflows/automations, Pipelines, KI-Agenten, data migration), builds reusable blueprints, works alongside CS; (3) Sales Manager — takes over and scales the previously founder-led sales motion: demos, in/outbound qualification, pipeline, closing, market feedback. Each posting has JobPosting JSON-LD. Also open to initiative applications
- /kontakt: Contact form for lead inquiries (current CRM, switch timing, contact details)
- /expose-mit-ki: Acquisition landing page targeting "Exposé mit KI" / "KI-Exposé für Makler" queries — eight building blocks (data extraction from rental contracts, land registry extracts and energy certificates with hints on liens and Löschungsbewilligungen; text generation in broker's style; image preparation with original-or-AI-optimized choice; floor plan generator from Bauakten-PDF; self-booked appointments embedded in the exposé; interactive map with POIs; AI chat with Q&A plus feedback channel — interactions logged primarily on the property record; document release with DSGVO redaction), 5-step pipeline (data → preparation → web exposé → distribution → learn), browser-side 6-question self-check, FAQ with JSON-LD covering generic-text concern (style via prompts, no training on user data), mandatory data like Energieausweis, training data, custom style, commercial properties, live-data vs. provisionspflichtig (each change generates a new link for MaBV-compliant version tracking), migration from existing CRM
- /ein-tag-mit-propgen: Narrative landing page — chronological day-in-the-life walkthrough of a Wohnimmo-Makler using propgen, 8 stations from 08:00 morning briefing to 19:00 evening digest. Stations: 08:00 Morning Briefing (BriefingCard), 08:30 Portalanfrage + Deal-Lifecycle (PortalanfrageAnimation source=scout + custom DealLifecycleStrip showing 3 pipeline-phase-cards "Exposé angefragt" / "+ besucht" / "+ Widerruf akzeptiert"), 09:30 Akquise-Termin-Vorbereitung (AkquiseVorbereitungPreview), 11:30 Sprachnotiz nach Akquise-Termin + Mietvertrag-Extraktion (custom SprachnotizPreview with Akquise-Use-Case-Transkript + Notiz-Speichern-Card, then DatenextraktionAnimation for the Mietvertrag-Upload), 13:00 Reel-Generator (ReelGeneratorAnimation), 15:30 Web-Exposé live mit KI-Homestaging + KI-Chat + Self-Booking (BeforeAfterSlider + WebExposeChatAnimation), 18:30 Notar-Mail mit Textbaustein "Notardatenblatt" inkl. Datenraum-Link (custom NotariatMailPreview), 19:00 Evening Digest (BriefingCard). Persona: Wohnimmo-Makler. Linked from /fuer-wohnimmobilien-makler as prominent block before Reel-section, from Footer-Ressourcen, and from Funktionen-Mega-Menu-Footer.
- /anfrage-zu-deal: Agentic use-case landing page ("Von der Anfrage zum Deal — ohne Tippen"). An incoming e-mail handed to the assistant in chat becomes a fully linked CRM case in five human-in-the-loop steps: (1) E-Mail im Chat — the mail (subject, body, signature) is loaded as context; (2) Absender prüfen — name/company/phone read from signature + domain and matched against the CRM (dedup; no external data enrichment); (3) Kontakt anlegen oder aktualisieren — new contact as a preview card, or an update proposal if it exists; (4) Firma anlegen & verknüpfen — company drafted and linked, missing counterpart created in the same step; (5) Passenden Deal anlegen — deal in the right pipeline and first phase, linked to contact + company. Nothing saved until confirmed (button or chat «Ja»/«Passt»). 3 benefits (no retyping, no duplicates, you stay in control), 2 use fields (incoming buyer inquiry → deal; new partner/owner relationship), 6-entry FAQ with JSON-LD (how the sender is identified, existing records, confirmation-before-save, which pipeline/phase, portal inquiries, EU hosting). Built on the assistant's shipped contact/company (assistent-kontakte-unternehmen) and deal (assistent-legt-deals-an) creation. Third entry in the "Agentische Use Cases" group on /loesungen and in the Funktionen mega-menu
- /termin-nachbereitung: Agentic use-case landing page targeting "Termin-Nachbereitung mit KI" / "Gesprächsnotiz automatisch" / "Telefonat zusammenfassen Makler" queries — frames one concrete end-to-end agent run (single input, multiple steps, human-in-the-loop). Hero "So geht die Termin-Nachbereitung mit KI." Reuses the GespraechZuAufgabeHeroAnimation (audio → summary → note → tasks → recap mail). 6-step flow: (1) Sprachaufnahme direkt im KI-Chat mit Live-Transkription ODER Protokoll/Transkript/Stichpunkte laden, (2) Zusammenfassung erstellen, (3) Gesprächsnotiz als Aktivität an Kontakt+Objekt speichern, (4) verknüpfte Aufgaben mit Priorität+Fälligkeit anlegen (auch an Kolleg:innen zuweisbar), (5) Follow-up-Termin anlegen — als Vorschau zur Bestätigung, verknüpft mit Kontakt+Objekt, via Microsoft-365- oder Google-Anbindung auch in Outlook bzw. Google Kalender (see /release-notes/assistent-termine), (6) Recap-Mail an Gesprächspartner entwerfen; der KI-Assistent öffnet den E-Mail-Composer mit dem fertigen Entwurf, den Versand löst der Makler selbst aus (Human-in-the-Loop, kein Auto-Versand). 3 benefits (aus 30 Minuten werden 5; mehr Gespräche pro Tag; nichts fällt durchs Raster). 2 Einsatzgebiete: Tele-Sales (Einwertungstermine für Makler vereinbaren, Übergabe-Notiz+Aufgaben für zuständigen Makler) und Makler (Nachbereitung von Kunden-/Partnerterminen). Iglesias-Quote zu Workflow-Automationen. 6-entry FAQ with JSON-LD (Transkript-Quelle/kein Extra-Tool, kein Auto-Versand — Assistent öffnet Composer, Makler sendet, Speicherort Notiz+Aufgaben+Follow-up-Termin, Zuweisung an Team, Halluzinations-/Human-in-the-Loop-Frage, EU-Hosting+kein Modelltraining). First entry in a planned series of agentic use cases; surfaced as a dedicated "Agentische Use Cases" group at the top of /loesungen and in the Funktionen-Mega-Menü
- /einwertungstermin-vorbereitung: Agentic use-case landing page targeting "Einwertungstermin vorbereiten" / "Bewertungstermin Makler KI" / "Akquise-Termin Vorbereitung" queries — the "before" bookend to /termin-nachbereitung (single input, multiple steps, human-in-the-loop). Hero "So bereitest Du den Einwertungstermin mit KI vor." Reuses the AkquiseVorbereitungPreview animation (Verkäuferprofil, PriceHubble-Bewertung, Käufer-Personas, Vermarktungs-Säulen). Entry point is a natural-language prompt: „Erstelle mir ein Briefing für meinen Einwertungstermin heute um 10 Uhr." 5-step flow: (1) Briefing per Prompt anfragen — der Assistent findet den Termin im verbundenen Kalender (Microsoft 365 oder Google), lädt den verknüpften Verkäufer + die Immobilie und fasst zusammen (Anlass, Motivation, Vorgeschichte), (2) PriceHubble-Bewertungs-Indikation (AVM, kein Verkehrswertgutachten) prüfen und anpassen, (3) KI-Zielgruppen-Personas ansehen, (4) Strategie-Notiz mit Bewertung + Vermarktungsstrategie am Objekt+Kontakt speichern lassen (Entwurf zur Freigabe), (5) Terminbestätigung per Mail — Assistent öffnet Composer, Makler sendet (kein Auto-Versand). Fan-out-Überblick + Pipeline-Stepper. 3 Vorteile, 2 Einsatzgebiete (Eigentümer-Akquise + Übernahme eines vom Tele-Sales vereinbarten Termins). Iglesias-Quote ("besser vorbereitet in jeden Akquise-Termin"). Cross-links zu /akquise-und-bewertung (Feature-Tiefe), /termin-nachbereitung (Danach) und /ki-assistent (Werkzeug). 6-entry FAQ with JSON-LD (Datenquelle CRM, AVM≠Gutachten, Personas als Vorschlag, kein Auto-Versand der Bestätigung, Abgrenzung zu /akquise-und-bewertung, EU-Hosting). Zweiter Eintrag der "Agentische Use Cases"-Gruppe auf /loesungen und im Funktionen-Mega-Menü
- /social-media-reels: Acquisition landing page targeting "Reel-Generator für Makler" / "Social-Media-Reels Immobilien" queries — covers the full reel-creation flow inside propgen (AI-generated clips with Ken-Burns from property photos, available in portrait 9:16 for Instagram/TikTok/Shorts AND landscape 16:9 for YouTube/LinkedIn-Feed/owner-reports/embedded Web-Exposé-videos, transitions, intro/outro text overlay with 4 lines on first/last clip, branded outro card with logo + URL in brand teal #14B8A6, music library with commercial license, MP4 export). 4 editor building blocks (KI-Clips, transitions, text, outro+music), 4 use cases (new listing, open house, sold success story, weekly market update), 6-question browser-side self-check, 6-entry FAQ with JSON-LD covering format, image requirements, GEMA/music licensing, monthly quota (40 reels in standard tier), Stock-Video concern, and manual platform upload (no automated publishing to Instagram/TikTok). Embedded ReelGeneratorAnimation with 6 stages
- /workflow-automatisierung: Acquisition landing page targeting "Makler-CRM mit Workflow-Automatisierung" queries — covers 6 typical broker workflows that can be automated (portal inquiry → first contact, self-booked viewing with confirmation+24h reminder, follow-up mail, owner reporting, final-signature notification with signed PDF auto-dispatch, morning briefing), the 4 building blocks of a workflow (trigger / condition / action / log), 6-question browser-side self-check, FAQ with JSON-LD including delimitation from Zapier/Make and DSGVO considerations for automated mail
- /loesungen: Curated hub page that groups all themed landing pages by Maklertag-Phase — distinguishes itself from /funktionen (full feature catalog) by being task-oriented rather than feature-oriented. Opens with an "Agentische Use Cases" group (/einwertungstermin-vorbereitung and /termin-nachbereitung — the before/after bookend around a Termin) that showcases concrete end-to-end agent runs, followed by phase groups: "KI im Alltag" (KI-Assistent, Workflow-Automatisierung), "Vermarktung & Output" (Exposé mit KI, Social-Media-Reels), "Bestand & Verwaltung" (Bestandsverwaltung), "Compliance & Trust" (DSGVO & KI), "Wechsel & Migration" (Wechsel-Pfad). Each card carries one-liner, longer description and 3 highlight chips. Plus persona-cross-link block (Wohnimmo + Gewerbe), mini-FAQ explaining /funktionen-vs-/loesungen-distinction and Roadmap-stance (no "coming soon" cards in pre-launch). Replaces the formerly bloating Footer "Ressourcen" column as the primary discovery surface for themed pages
- /korrespondenz: Acquisition landing page targeting "Makler E-Mail KI" / "Briefing für Makler" / "Sprachmemo Immobilien" / "Vorlagen Makler-CRM" queries — bundles the daily correspondence workflow. Hero "Das Postfach, das mitdenkt." Trust-Strip (Standard-Preis enthalten, M365 & Google bidirektional, kein Modelltraining). 3 time-and-place pain scenes (Montag 09:14 — 47 ungelesene Mails; im Auto 15 Min nach Termin — Notizen vergessen; Sonntagabend 21:30 — drei Absagen formulieren). 6 module cards: KI-E-Mail-Assistent (Zusammenfassen ohne Signaturen+Zitatketten, Antwort-Entwurf, Diktat live), KI-Textgenerierung (Tonalität, Anrede und Textlänge pro Generierung wählbar, Tabu-Liste + Freitext-Kontext), KI-Sprachmemo (Aufgaben+Termine aus Sprache am richtigen Datensatz), Morning Briefing (Tageszusammenfassung vor dem ersten Kaffee), Vorlagen-Bibliothek (Merge-Felder, KI passt Vorlage an), Microsoft 365 & Google (bidirektional). "Korrespondenz im CRM"-Brücke (eingehende Mail am Kontakt, Sprachnotiz mit Aufgabe, Audit-Trail bei Übergabe, Briefing als Tagesstart). Evening-Digest-Block (19:00-Zusammenfassung). Iglesias-Quote zu Workflow-Automationen. 6-entry FAQ with JSON-LD (Outlook-Workflow bleibt, Training-Ausschluss, Diktat-UX, Stil-Konfiguration, Grenzen wie Auto-Versand+Klassifikation, Abgrenzung zum KI-Assistent)
- /besichtigungsmanagement: Acquisition landing page targeting "Besichtigungsmanagement Makler" / "Terminbuchung Immobilien" / "Selbstbuchung Besichtigung" / "360-Grad-Rundgang Web-Exposé" queries — focuses on the entire viewing workflow as one connected story. Hero "Vom ersten Klick bis zum nächsten Schritt." 7-step flow visualization (360°-Rundgang im Web-Exposé via Immoviewer/Ogulo/Matterport/Giraffe360/Realsee — KI-Chat Quick Action "Besichtigung" — Selbstbuchung in freigegebene Slots mit Aktivität am Objekt+Kontakt — KI-Briefing zur Vorbereitung — Erinnerungen 24h/1h + bidirektionale M365-/Google-Verschiebung — KI-Sprachmemo direkt nach Termin — Feedback-Datenraum mit Daumen hoch/runter+Anmerkung+optionalem Gebot, automatisch als Aktivität im CRM und im Eigentümer-Reporting). 3 time-and-place pain scenes (Mittwoch 19:42 — Slot-Jonglieren; im Auto 5 Min vor Termin — wer war das nochmal; drei Tage nach dem Termin — nachfragen oder nicht). 6 module cards (Web-Exposé mit 360°, KI-Chat mit Quick Actions, Terminplaner mit Slot-Logik, M365 & Google bidirektional, KI-Sprachmemo, Feedback-und-Folge-Datenraum). Owner-bridge section to /eigentuemer-kommunikation. Steinkrüger-Quote ("Deal Pipelines zeigen mir auf einen Blick, wo jeder Interessent steht"). 6-entry FAQ with JSON-LD (Massenbesichtigung-Verteilung, Absage/Verschiebung, unterstützte Tour-Anbieter, Eigentümer-Sichtbarkeit, negative Feedback-Auswertung — KI-Auswertung ist Roadmap, automatischer Folge-Datenraum nach positivem Feedback)
- /eigentuemer-kommunikation: Acquisition landing page targeting "Eigentümer-Reporting Makler" / "Makler-Tools Eigentümer" / "Vermarktungs-Statistik Immobilien" queries. Hero "Eigentümer überzeugen — auf einer Sicht, ohne PowerPoint." Includes inline ReportingPreview mockup (Vermarktungs-Bericht with 4 KPI tiles for Anfragen/Termine/E-Mails/Kaufangebote and activity list, token-based no-login landingpage — no heatmap, no engagement-trend, no aufrufe-counts, those would be hallucinated). 3 owner personas with honest scope: Privatperson (works fully), Hausverwaltung (per-object standardized reporting — same format for all owners, NOT per-owner individual dashboards), institutional portfolio holder (per-object PriceHubble valuations and PDF dossiers — portfolio-aggregation like WALT/ESG/Re-Letting-pipeline is roadmap, not today). 6 modules (Eigentümer-Reporting Landingpage, Eigentümer-Bewertungs-Landingpage from PriceHubble, PriceHubble-Dossier as PDF for bank reporting, Workflow für Reporting-Versand, Web-Exposé als Eigentümer-Service, Eigentümer-Datenraum) — replaces previous "Individuelle Dashboards" module (which exists at propgen but NOT as per-owner customizable; that was a hallucination). "Stilanker"-section with three benefits (Vertrauen, Differenzierung, Mund-zu-Mund). Steinkrüger-quote (Solo-Maklerin Köln). 6-entry FAQ with JSON-LD — FAQ entries on differentiated-reports and institutional-portfolios now honest about Roadmap-status. Bridge to /bestandsverwaltung
- /vermietung: Acquisition landing page targeting "Vermietungssoftware" / "Makler Vermietung" / "Massenbesichtigung" / "Mieterselbstauskunft digital" queries — frames the rental workflow as one process. Hero "Von der Anfrageflut bis zur Schlüsselübergabe." (87 Anfragen, 32 Termine, eine Zusage, 86 DSGVO-konforme Absagen als Mengenproblem). 7-step flow: (1) Portalanfragen automatisch zu Kontakt + aktivem Suchprofil mit Eingangsbestätigung per Workflow, (2) KI-Chat im Web-Exposé beantwortet Mieter-Standardfragen 24/7, (3) digitale Mieterselbstauskunft als Datenraum-Vorlage (OTP-Verifizierung, Nachweis-Uploads, Audit-Trail, pro Büro anpassbar), (4) Massenbesichtigung mit gestaffelter Ankunft (5–40 Min Takt) und Check-in per Swipe, (5) Zusage/Absagen als Workflow-Blaupause, (6) Speichergrund „Mietinteressent" mit Löschfrist + DSGVO-Löschmechanismus für Bewerberdaten, (7) Mietvertragsverwaltung mit strukturierten Feldern und Vorlagen für Indexierung/Nebenkosten. 3 time-and-place pain scenes (Montag 08:47 — 87 Anfragen auf eine 3-Zimmer-Wohnung; Samstag 09:55 — 32 Interessenten, ein Hausflur; Mittwoch danach — eine Zusage, 86 Absagen und die Bewerberdaten). Herzstück-Sektion zur digitalen Selbstauskunft mit Mockup (Formularfelder, Gehaltsnachweis-Upload, OTP-Badge) und Link auf /glossar/mieterselbstauskunft. Brücke „Nach der Schlüsselübergabe" zu /bestandsverwaltung (Mietvertrag strukturiert, Vorlagen, Provision als NKM-Multiplikator — typisch 2 NKM Wohnen). 6-entry FAQ with JSON-LD (Überblick bei 80+ Anfragen, digitale Selbstauskunft, Massenbesichtigung organisieren, Daten abgelehnter Bewerber, ehrliches Nein zur SCHUFA-/Bonitätsschnittstelle — Prüfung bleibt beim Makler, Bestand nach der Vermietung). Cross-links release-notes/massentermine, release-notes/datenraeume, release-notes/dsgvo-loeschmechanismus, release-notes/auto-suchprofil-portalanfrage, release-notes/mietvertragsverwaltung, /besichtigungsmanagement
- /verkaeufer-leads: Acquisition landing page targeting "Verkäufer-Leads" / "Eigentümer-Leads bearbeiten" / "Leadmanagement Immobilienmakler" / "Immobilienbewertung Widget Website" queries — frames seller-lead management as one process from paid lead to mandate. Hero "Vom Verkäufer-Lead zum Mandat." (leads cost several hundred euros, decided in the first hours and over the following months). 7-step flow: (1) Eigentümer-Leads aus neun Quellen (ImmobilienScout24, Immowelt, Immowelt Profi-Leads, AroundHome, Interlead, wattfox, Einfach zum Angebot, AngebotsGURU, Immoportal.com) automatisch als Kontakt + Objekt angelegt und verknüpft, (2) eigene Leads über das einbettbare Wertfinder-Widget (PriceHubble-Bewertungsablauf im Büro-Design, Ergebnis als Kontakt-Objekt-Paar im CRM), (3) Sofortreaktion per Workflow (Eingangsbestätigung + Anruf-Aufgabe im Moment des Lead-Eingangs), (4) Eigentümer-Pipeline mit konfigurierbaren Phasen von Neuer Lead über Qualifizierung/Einkaufstermin bis Maklerauftrag — Karten mit Kontakt, Objekt, Wert, Wahrscheinlichkeit, (5) Warmhalten per Mail-Workflow mit Zeitplan-Auslöser (Mails automatisch oder als Entwurf; Bewertungs-Landingpage als Anlass, Eigentümer-Aktivität im Dashboard sichtbar), (6) Einwertungstermin mit KI vorbereiten (PriceHubble-Dossier, Kaufkraftanalyse, Personas, Vermarktungs-Säulen), (7) Nachbereitung mit dem Assistenten + Auswertung nach Leadquelle (Leads/Termine/Mandate pro Quelle). 3 time-and-place pain scenes (Freitag 17:20 — der 300-€-Lead wartet bis Montag; Erstgespräch — „Wir wollen erst nächstes Jahr verkaufen"; Kosten-Blick — fünf Leadquellen, welche rechnet sich). Herzstück-Sektion Eigentümer-Pipeline mit Kanban-Mockup (Phasen Neuer Lead/Einkaufstermin/Maklerauftrag, Summen, Wahrscheinlichkeiten, Warmhalte-Workflow-Hinweis). Brücke „Der Termin entscheidet" zu /akquise-und-bewertung und /einwertungstermin-vorbereitung. 6-entry FAQ with JSON-LD (neun Quellen + Widget, Ablauf beim Lead-Eingang, Warmhalten ohne Verkaufsdruck, Leadquellen-Auswertung, AVM statt Verkehrswertgutachten, ehrliches Nein — propgen verkauft selbst keine Leads). Cross-links release-notes/eigentuemer-leads, release-notes/pricehubble-integration, release-notes/workflow-manager, release-notes/pipelines, /termin-nachbereitung, /glossar/eigentuemer-leads (Ratgeber: Quellen-Typen, Preis pro Mandat, Reaktionszeit, DSGVO bei gekauften Leads)
- /datenraum-und-uebergabe: Acquisition landing page targeting "Immobilien-Datenraum" / "digitale Signatur Makler" / "GwG-Tool Immobilien" / "Notardatenblatt Datenraum" queries — bundles the entire data-room-and-handover workflow from listing-signature to notary appointment. Hero "Sicher teilen, sicher unterschreiben.", trust-strip with 4 markers (OTP-Zugang, Audit-Trail, native Signatur, DSGVO/EU-Hosting), embedded DatenraumAnimation, 3 time-and-place pain scenes (Verkaufsbesprechung — Vermittlungsauftrag mit digitaler Signatur; Käufer-Mandant — GwG-Identifikation; drei Wochen vor Notartermin — Notardatenblatt-Übergabe ans Notariat), 6 modules (Datenräume mit OTP, native digitale Signatur ohne DocuSign, GwG-Datenraum-Vorlage, PDF-Schwärzen mit KI-Vorschlägen, Maklervertrag-&-Widerruf am Web-Exposé, Finanzierungsüberleitung als Datenraum-Vorlage), template-library section listing 6 concrete data-room blueprints (Vermittlungsauftrag, GwG-Identifikation, Selbstauskunft, Kaufprozess-Unterlagen, Notardatenblatt, Finanzierungsüberleitung) — each customizable per Maklerbüro. Audit-Trail killer-feature section (Zeitstempel, IP+Geräte-Kontext, Signatur-Zertifikat+Manifest-Hash, GwG-konforme Aufbewahrung), bridge section "Datenraum als Workflow, nicht als Insel" linking to /release-notes/web-expose, /release-notes/workflow-manager and /glossar/aktivitaeten, Iglesias as social proof (his "Feedback zu Datenräumen durchweg positiv"-quote), 6-entry FAQ with JSON-LD (vs-Dropbox/Drive, DocuSign-Lizenz-Frage, GwG-Verantwortung, Provisions-Streitfall, EU-Hosting, Eigentümer-Datenraum-Zugang). Cross-links to /dsgvo-makler-crm
- /datenmodell: Themed landing page for the data-model foundation — how contacts, properties and companies are modelled as linked records. Hero "Ein sauberes Datenmodell. Statt Karteileichen." Trust-strip (Beziehungen statt Insellösungen, Formulare frei erweiterbar, Dublettenkontrolle inklusive). 3 pain scenes (vor dem Eigentümer-Termin — wem gehört das Objekt; beim Anlegen eines Gewerbeobjekts — Standardformular passt nicht; drei Wochen nach Besichtigung — wo liegt die Selbstauskunft). 6 module cards linking to release notes: Kontaktverwaltung (Beziehungsmodell, VCF-Import, Dublettenkontrolle), Objektverwaltung (Akte, Objekt↔Kontakt), Unternehmensverwaltung (Hierarchieebenen, Konzern), individuell erweiterbare Felder (Custom-Felder in Sektionen, berechnet, bedingt sichtbar, Feld-Tags), Dokumentenmanagement (Ordner pro Datensatz, OneDrive/SharePoint, mobil per Kamera, Datenraum-Freigabe), Universalsuche & Tags. Beziehungsmodell-section (Eigentümer mit Rollen, Konzern-Hierarchien, verknüpfte Kontakte, Objekt↔Kontakt). Erweiterbarkeits-section ("Das Datenmodell ist kein Korsett"). Steinkrüger as social proof (auto-contact-intake quote). 6-entry FAQ with JSON-LD (eigene Felder/Formulare, Eigentümer-/Konzernstrukturen, Dublettenkontrolle, Daten-Import-Wege, Rechte/Sichtbarkeit, Abgrenzung zu /funktionen)
- /deals-und-abschluss: Themed landing page bundling the commercial path from lead to signature. Hero "Vom Lead bis zur Unterschrift — in einer Pipeline." Trust-strip (konfigurierbare Pipelines, KI-Priorisierung, Abschluss ohne Medienbruch). 3 pain scenes (Montagmorgen neue Portalanfrage — wo einsortieren/wie heiß; fünf Interessenten ein Objekt — alle anschreiben ohne Copy-Paste; erstes Kaufangebot — manuelle Folgeschritte). 6 module cards: Deals & Pipeline-Management (Phasen, Farben, Wahrscheinlichkeiten), KI-Lead-Scoring (vier Tiers aus Web-Exposé-Chats), Suchprofile & Matching (Match Score, Treffer→Deal), Massenmail aus dem Deals-Tab (nach Phase filtern, Vorlage, eigene Nachricht je Empfänger), Kaufangebote & Absagen (drei Erfassungswege, Automation, vorkonfektionierte Absagegründe), Datenraum & digitale Signatur (Abschluss, links to /datenraum-und-uebergabe). Phasen-Flow section (Lead → Qualifizieren → Angebot → Abschluss). Automation-accent (Kaufangebot schiebt Deal in nächste Phase + Aufgabe an Betreuer, links to /workflow-automatisierung). KOCH IMMOBILIEN (Danny Marx, Mühlhausen) as social proof — pilot/switcher from market leader. 6-entry FAQ with JSON-LD (eigene Pipelines/Phasen, Kaufangebot-Erfassungswege, Absage-Gründe, Massenmail, Lead-Scoring-Voraussetzung Web-Exposé-Chat, Abgrenzung zu Besichtigung & Feedback). Honest scope: KI-Lead-Scoring requires a Web-Exposé chat as source, other leads stay manual
- /akquise-und-bewertung: Acquisition landing page targeting "Akquise-Tool Makler" / "Immobilienbewertung Software" / "Eigentümer-Akquise CRM" / "Bewertungstool für Makler" queries — focuses on broker preparation for the Eigentümer/listing-acquisition meeting. Headline "Vorbereitet ins Eigentümer-Gespräch", 7-chip strip (AVM, PriceHubble, Kaufkraftanalyse, Personas, Suchprofil-Matching, Lead-Scoring, Eigentümer-Leads), 3 time-and-place pain scenes (Donnerstag 09:30 — Termin in 30 Min und nur Adresse; Beim Eigentümer am Küchentisch — Was ist mein Haus wert?; Nach dem Akquise-Termin — Welche Käufer passen?), embedded AkquiseVorbereitungPreview (Verkäufer-Profil + PriceHubble-Bewertung + 3 Personas + 4 Vermarktungs-Säulen + 2 Einwände), 7 modules (Eigentümer-Leads aus neun Quellen, KI-Akquise-Analyse, PriceHubble, Kaufkraftanalyse, Personas, Suchprofil-Matching, KI-Anlage aus URL/Foto), honest disclaimer "AVM ersetzt kein Verkehrswertgutachten" with rationale on confidence intervals and special cases, bridge section "Akquise ist nicht der Endpunkt" linking to /expose-mit-ki, /glossar/suchprofil-matching and /bestandsverwaltung, Iglesias as social proof (30 years brokering with all major CRMs), 6-entry FAQ with JSON-LD (Bewertungsdaten-Quelle, AVM-vs-Gutachten, Matching-Genauigkeit, Personas-Pflege, Kaufkraftanalyse-Datenbasis, Bewertung-daneben-liegt) Neue Sektion „Der Lead-Einstieg davor" mit animiertem Wertfinder-Widget-Walkthrough (Wohnung → Bewertungsrange → Verkäufer-Lead im CRM) und Links auf /verkaeufer-leads und die PriceHubble-Release-Note.
- /ki-assistent: Acquisition landing page targeting "KI für Makler" / "ChatGPT für Immobilien" / "KI-Assistent CRM" / "Makler KI-Tool" queries — focuses on the propgen KI-Assistent as a co-pilot that knows your CRM data (vs. ChatGPT in another tab). Inline chat mockup with realistic propgen-Assistant interactions (Suchprofile matching with scores, E-Mail draft generation with one-click send/edit), 6 example prompts as cards (Suchprofile, Mail-Entwurf, Tagesüberblick, E-Mail-Zusammenfassung, Aktivitäten-Briefing, Web-Recherche mit CRM-Kontext), embedded AssistantSummaryAnimation showing 7-day activity summary, 4-row ChatGPT-vs-propgen-Assistant comparison table (CRM-Daten, CRM-Schreibzugriff, DSGVO, Web-Recherche), 6 extension modules (Morning Briefing, KI-Sprachmemo, Universalsuche, KI-Handlungsempfehlungen, Evening Digest, KI-Einwand-Trainer), DSGVO/Sicherheits-Sektion mit EU-Verarbeitung + Trainings-Ausschluss + Audit-Trail, Iglesias-Quote als Social Proof (30 Jahre Makler, KI-getriebene Entscheidung für propgen), 6-entry FAQ with JSON-LD (ChatGPT-Diff, KI-Modelle, Trainings-Frage, Halluzination, Spracheingabe, Onboarding)
- /bestandsverwaltung: Acquisition landing page targeting "Bestandsverwaltung Makler" / "Mietvertragsverwaltung CRM" / "Mehrfamilienhaus Software" queries — bundles three connected modules into one workflow: Stacking Plan (visual building view with status, area and WALT per unit), Einheitenverwaltung (each unit as own dataset with activities, vacancy, marketing), Mietvertragsverwaltung (structured fields per contract: term, index clause, special termination rights, rents) plus Eigentümer-Reporting as fourth pillar. Core promise: change in rental contract automatically updates Stacking Plan — one dataset, three views, one reporting. Includes KPI strip (WALT, Cap Rate, Restlaufzeit, Leerstand, ESG, Ankermieter, Bruttomietfaktor), three time-and-place pain scenes (quarterly report, unit becoming vacant, bank asking for WALT), inline Stacking-Plan mockup with 11 units / 4 floors, embedded DatenextraktionAnimation as killer feature for rental contract AI extraction, KOCH IMMOBILIEN www.Traum.Immobilien e. K. (Danny Marx) as social proof — pilot customer who switched from market leader, 6-entry FAQ with JSON-LD (wohnmakler-relevance, owner change, tenant communication, data import paths, DSGVO for bestand, auto-sync between views). Cross-links to both persona pages (commercial + residential) and to release-notes filtered by "bestand"
- /dsgvo-makler-crm: SEO landing page targeting "DSGVO-konformes Makler-CRM mit KI" queries — covers 6 typical data-protection risks for broker CRMs (EU vs non-EU hosting, AVV / data processing agreement, AI without commercial contract, encryption + tenant separation, permissions, audit trail), 6-question browser-side self-check, 4 AI-specific compliance points (provider/region, no training on customer data, EU-AI-Act image labeling, human-in-the-loop), 6-entry FAQ with JSON-LD
- /glossar: Glossary hub for industry terms relevant to broker CRMs — searchable, category-filtered, each term has its own SEO-optimized detail page with short definition, cross-links to related terms and links into propgen release notes; current set (43 entries): Aktivitäten, Ankermieter, AVM/Immobilienbewertung, AVV/Auftragsverarbeitungsvertrag, Bestellerprinzip & Provisionsteilung, Bieterverfahren, Cap Rate / Bruttomietrendite, Chatbot, Datenraum, Eigentümer-Leads (Verkäufer-Leads), Energieausweis, ESG (Environmental, Social, Governance), EU-AI-Act, Finanzierungsüberleitung, Grundbuch, Grundriss, GwG-Prüfung, KI-Agent, KI-Assistent, KI-Halluzination, KI-Modell, Kontextfenster (Context Window), Lead-Scoring, Makler-Alleinauftrag, Makler-CRM, MCP (Model Context Protocol), Mieterselbstauskunft, Notardatenblatt, Open Immo, Portalanfrage, Prompt, Reservierungsvereinbarung, Stacking Plan, Suchprofil-Matching, Teilungserklärung, Token, Virtuelles Homestaging, WALT (Weighted Average Lease Term), Web-Exposé, Webhook, Widerruf & Widerrufsverzicht (Maklervertrag), Wohnflächenverordnung (WoFlV), Workflow-Automatisierung
- /glossar/:slug: Individual glossary entry — short featured-snippet-ready definition, structured explanation across 3-4 H2 sections, "Auch bekannt als" aliases, "In propgen verfügbar als" release-note links, "Verwandte Begriffe" cross-links
- /wechsel: Acquisition landing page for brokers considering a CRM switch — 6 pain-point indicators ("6 Anzeichen"), interactive self-diagnosis (6 checkboxes with browser-side scoring), 3-step switching process and switching-specific FAQ; pain-point-led storytelling without naming specific competitor CRMs
- /ki-readiness: Self-assessment quiz ("Passt propgen zu Dir?" / propgen-Fit-Check — 8 statements, 4-point Likert) — measures AI readiness and propgen fit, returns a score with bucketed result and tailored CTA, hands score off to /kontakt
- /ki-funktionsumfang: Self-presentation of propgen's native AI feature set — categorized "function landscape" of 32 AI functions plus 11 non-AI differentiation features, each linking to its release note; includes a narrative on why AI belongs natively inside the CRM (vs. bolted-on / marketplace add-ons). No competitor comparison or rating
- /funktionsumfang: Complete plain-text feature catalogue — the full service/feature description. Lists all 84 functions across 11 sections (1. Datenmodell & Stammdaten, 2. KI-Assistent & Automatisierung, 3. Datenerfassung & Dokumenten-KI, 4. Akquise/Bewertung & Pipeline, 5. Objektaufbereitung & Vermarktung, 6. Web-Exposé & Eigentümer-Kommunikation, 7. Kommunikation/E-Mail & Termine, 8. Verträge/Abschluss & Compliance, 9. Bestands- & Gewerbeverwaltung, 10. Plattform/Sicherheit & Schnittstellen, 11. Enterprise — mehrere Gesellschaften, mehrere ImmoScout24-Konten, eigene Makler-Domain, dedizierte Infrastruktur) with one-line descriptions, section anchor navigation, and a disclaimer that all functions are included in the monthly-cancellable subscription (the dedicated infrastructure being procured through a separate contract) with GDPR-compliant EU hosting. Distinct from /funktionen (marketing feature page) and /ki-funktionsumfang (curated AI landscape). Pure self-presentation, no competitor comparison
- /perspektiven: Market observations and analyses on the broker CRM market, authored by Robert Kaiser and Silab Kamawall
- /perspektiven/ki-im-makler-crm-evolution: Long-form article on the four-stage evolution of AI in broker CRMs (marketing tool → marketing → data capture → assistance/coaching)
- /perspektiven/quo-vadis-crm: Strategic article on the wrong question ("Which CRM?") and the three architectural layers (System of Record / Intelligence / Engagement), four maturity levels, data quality as the only sustainable competitive advantage, and the underestimated factor of broker adoption
- /perspektiven/wie-ki-crm-entsteht: Behind-the-scenes article by Robert Kaiser on how propgen is built — AI-first product thinking, why dev cycles compress with modern tooling, and what truly distinguishes an AI-CRM from a classic CRM with bolted-on AI features
- /perspektiven/bootstrap-statt-vc: Founder essay by Silab Kamawall on bootstrapping propgen as a two-person team — why no VC, how AI tooling lets two people do what previously required a ~30-person team, role split between founders, what customers gain from bootstrap (direct founder access, long-horizon decisions, no price shocks, roadmap stability), hiring philosophy, and honest limits (feature breadth, 24/7 availability, AI-vendor dependency)
- /perspektiven/warum-jetzt-ein-neues-makler-crm: Founder essay by Silab Kamawall (June 2026) on why he is building a broker CRM a second time — and why now. Core arguments: the first time the CRM was built from an outside/software perspective; with propgen it is built with industry/domain know-how, on the basis of and with AI. Why an AI-native CRM cannot be retrofitted onto pre-AI architecture (structural, not competitor-bashing) — agents need a new foundation built around them. Why today's models act (research, plan, use tools) instead of just generating text; why two people can build a full CRM now; why the timing window is open (models strong enough, market past the acceptance hurdle, building feasible for a small team). Closing value: only promise what we can keep, partnership at eye level with brokers who want innovation. Pull-quote from Silab. Linked from the May-2025 milestone on /ueber-uns
- /perspektiven/warum-ich-bei-propgen-eingestiegen-bin: Founder essay by Robert Kaiser (June 2026) on why he joined propgen. Unique vantage point: he publishes a monthly comparison of all German broker CRMs and advises broker firms on CRM switches — so his decision to join one is informed by a market-wide overview. What convinced him: not a single feature but the approach (context-aware AI built into the CRM, not bolted on; end-to-end data protection; development speed). The decisive moment: showing the product to potential customers for the first time and seeing unambiguous reactions ("this is the CRM we want to go into the future with"). Transparency section: he runs a public CRM comparison AND is now co-founder of one — he discloses this conflict of interest openly rather than pretending neutrality. Pull-quote: "Silab und mich eint, dass wir ein überragendes Produkt wollen." Bridges to Silab's companion essay (warum-jetzt-ein-neues-makler-crm). Robert is an industry insider/advisor, not an operating broker
- /perspektiven/ki-trends-makler-2026: Perspective article by Robert Kaiser (June 2026) summarizing the AI trends that matter for German real estate brokers in 2026. Framing thesis: the one underlying shift is that the LLM moves into the CRM as a layer, instead of CRM data being sent out to an external LLM ("bring the model to the data, not the data to the model"). Bolted-on vs built-in, explained via where the memory lives — in the bolted-on pattern the conversation stays in the external model session and only individual activities (a note, a task) are written back, so the CRM gets the result but never the context; built-in means the context IS the CRM. Six concrete trends follow from this: (1) from chatbot to agent — appointment preparation and follow-up; (2) documents become data — multimodal models read Grundbuch/Energieausweis/Mietvertrag/Personalausweis and write structured fields into the CRM, plus redaction (Schwärzen) for GDPR/GwG compliance, all inside the CRM (shipped at propgen since late 2025: dokumente-auswerten, grundbuch-extraktion, pdf-schwaerzen, gwg-pruefung); (3) the exposé becomes a conversation and the conversation becomes the signal — lead scoring from real questions, with the explicit causal chain chat → real questions → context → score (scoring requires the exposé chat to exist first); (4) answer-machine instead of search-engine (GEO, cross-links to ki-sichtbarkeit and ende-der-eintrittstuer); (5) EU AI Act becomes operative + GDPR as the architectural counterpart to the in-CRM shift; (6) voice as input on the go — dictate a viewing protocol into a structured CRM entry. Honest hype-check section: AI images / virtual staging (legally risky, misleading) and fully automated acquisition (rarely holds). Not competitor-bashing — neutral architectural framing, show-don't-claim
- /perspektiven/ki-sichtbarkeit-fuer-makler-websites: Perspective article by Robert Kaiser (May 2026) on AI search visibility for German real estate brokers — what ChatGPT, Perplexity, Claude and Google AI Overviews actually use to decide which brokers to recommend. Eight structural findings from a series of audits: (1) robots.txt must allow GPTBot, ClaudeBot, PerplexityBot, Google-Extended; (2) classical Google/Bing SEO remains the foundation — Bing matters more than expected for ChatGPT Search; (3) Schema.org markup (RealEstateAgent, AggregateRating, Person, Article, FAQPage, Review) is the unsichtbare Visitenkarte; (4) the biggest unused lever is having two URL slugs per neighborhood — `/immobilien-in-X/` for buyers AND `/immobilienmakler-X/` for sellers; (5) deep neighborhood pages with concrete dated prices, sources and FAQs beat fifty shallow ones; (6) trust signals across platforms — consistent NAP on Google Business Profile, Trustpilot, ProvenExpert, Jacasa, plus team profiles; (7) what to skip — page speed obsession, link buying, keyword stuffing; (8) realistic roadmap (hours/weeks/months). Includes outlook on comparative AI answers, image search relevance, and the shift from clicks to citations
- /perspektiven/welche-ki-makler-nutzen: Perspective article on the gap between adoption and integration of AI in German real estate — 87 % of real estate professionals use AI (ZIA/EY), 98 % of companies have shadow-AI (Bitkom-Studien). Three clusters explaining the divide: "vogelwild auf Management-Ebene", "verboten und trotzdem genutzt", "Konzern-integriert" — with data from ZIA/EY Digitalisierungsstudie, Bitkom-KI-Studie 2026 and three concrete broker interviews
- /perspektiven/ende-der-eintrittstuer: Perspective article (May 2026) by Robert Kaiser on the shift in real estate discovery — German portals (ImmoScout24, Immowelt) are losing their monopoly on first contact while still owning the listing/data layer. Three discovery layers (early attention / orientation / comparison) and five value-creation levels (attention, trust, structured data, AI citability, transaction) decouple — different actors win at different levels. Empirical anchors: ~15 % traffic drop in Wikipedia after AI Overviews, ~1/3 of AI-cited sources not in top classical results, US market shows Zillow/Redfin/Realtor centralizing rather than decentralizing under AI Search. Explicit correction against the popular "AI democratizes visibility" narrative. Practical consequences: multichannel as standard, structured visibility (Schema.org, entities), Persönlichkeit as infrastructure
- /perspektiven/deutscher-immobilientag-2026-erfurt: Event recap by Robert Kaiser (June 2026) from the IVD Deutscher Immobilientag 2026 (18–19 June, Steigerwaldstadion Erfurt), attended as visitors together with pilot customer Danny Marx. Honest first market feedback: brokers welcome a new player (brokers win either way), strongest positive response to the many AI-native integrations and especially the deeply embedded assistant (context-aware, not bolted-on), the appeal of scaling output with the same team. Pull-quote from Danny Marx's team ("propgen ist bei 110 % verglichen mit dem, was wir vorher hatten"). One improvement wish surfaced on-site and was shipped by Silab the next day; one enthusiastic broker introduced two more searching colleagues. Takeaway: market confirms the direction — context-aware AI in the CRM plus end-to-end data protection. Show-don't-claim, no competitor-bashing
- /release-notes: Release-Notes-Hub — chronological list of all propgen feature releases (70+ entries), filterable by category (KI, Akquise, Workflow, Commercial, Compliance, Daten, Marketing); each release card shows title, version, date, excerpt and highlights
- /release-notes/aufgaben: August 2025 II release — full task management in the CRM: list view or Kanban board with five columns (Überfällig/Heute/Morgen/Nächste 7 Tage/Später), three group-by modes (due date, category, priority), drag-&-drop between columns auto-adjusts the due date, subtasks with own due dates and assignees, comments, bidirectional links to contacts, companies, properties and projects, plus automatic task creation via the workflow manager
- /release-notes/aufbereitung: October 2025 release — structured property preparation pipeline: standard blueprint (or custom) for required documents/photos/exposé, automatic task assignment when a property enters preparation, per-property dashboard with three progress areas (documents, photos & floor plans, exposé), and portfolio overview of all properties currently in preparation — bottlenecks become visible before they become problems
- /release-notes/daten-anreicherung: December 2025 III release — AI-powered data enrichment for properties, contacts, and companies: voice note recording, text paste, file upload (up to 10 files / 25 MB) and an imprint crawler for companies (URL → master data); transcription, extraction and field mapping in one step; per-field confidence display before applying to the form; original files stay attached as evidence
- /release-notes/datenraeume: January 2026 release — secure data rooms as all-in-one tool for forms, file uploads, feedback, and digital signatures: pre-configured templates (notary data sheet, AML/GwG, sole-mandate contract, viewing feedback, owner approval, financing handover), 11-block builder, OTP/email verification, expiration dates, audit trail with broker notifications, full broker branding
- /release-notes/gwg-pruefung: January 2026 V release — standard data room template for client identification under the German Money Laundering Act (Geldwäschegesetz, GwG): structured fields for personal data, ID card data and source of funds, two upload slots for ID front/back, automatic extraction of ID data via the document AI, automatic filing in the contact folder for the legally required five-year retention; activity is reported live to the broker in the CRM, with optional email notifications
- /release-notes/unternehmen-ki-import: August 2025 III release — create companies via AI from four input sources: URL (imprint crawler for company master data), pasted text (email signature, imprint, business card), file upload (photographed imprint, PDF, scanned card) or voice note. AI extracts company name, legal form, register entry, VAT ID, address, branch, contact data with confidence score per field; existing values are never overwritten silently
- /release-notes/ki-email-assistent: September 2025 IV release — three AI features in the mailbox: summarize an email into an internal short version (without signatures or quoted history, with optional focus like "three bullet points" or "next steps"), generate a reply draft from contact, property and feature context, and dictate replies directly into the composer with live transcription, level and time indicator
- /release-notes/ki-signatur-generator: September 2025 III release — AI-powered email signature generator with three modes (migrate existing from Outlook/Gmail, redesign existing in a modern style, create brand-new from profile data); cleans imported HTML for cross-client compatibility (Outlook, Gmail, iOS Mail); resulting signature applies automatically to mailbox correspondence, exposé dispatch and workflow emails
- /release-notes/eigene-prompts: December 2025 V release — custom AI prompts for all image AI modules (image optimization, virtual home staging, declutter, floor plans): name + image type (interior/exterior) + free-form prompt text, optional company-wide sharing; standard prompts can be edited inline before generation; mandatory EU-AI-Act image labeling cannot be bypassed
- /release-notes/digitale-signatur: April 2026 I release — built-in digital signature for broker contracts: mandatory OTP email verification for every data room access (each signer must confirm their e-mail address with a one-time code before signing — always, not optionally), unlimited number of signers per document (e.g. communities of heirs / Erbengemeinschaften, multiple co-owners, married couples — each with their own OTP access, own signature, and own certificate entry), handwritten signature on screen (mouse/touch/stylus), automatic signature certificate per signer (manifest hash, IP, user-agent, timestamp, signature image), full audit trail in CRM (creation, opens, signature timestamps, evidence package, final contract PDF), automatic completion email — fully integrated, no DocuSign/Adobe Sign license required
- /release-notes/eigentuemer-leads: Juli 2026 IV release — Eigentümer-Leads (Verkäufer-Leads) aus neun Quellen werden automatisch als Kontakt UND Objekt im CRM angelegt und miteinander verknüpft: ImmobilienScout24, Immowelt, Immowelt Profi-Leads, AroundHome, Interlead, wattfox, Einfach zum Angebot, AngebotsGURU, Immoportal.com. Immowelt is connected with both of its lead products, each as its own activatable source: classic Immo-Leads from online valuations and Profi-Leads, contacts Immowelt pre-qualifies by phone (checking intent to sell and time frame) before passing them on. Die Anbieter werden in den Einstellungen unter Quellen pro Anbieter aktiviert; neue Lead-E-Mails werden ab Aktivierung automatisch verarbeitet, bereits vorhandene E-Mails werden nicht rückwirkend importiert. Die Daten sind sofort im CRM — kein Abtippen aus der Lead-Mail. Darauf setzen Automationen des Workflow-Managers auf, z. B. automatische Eingangsbestätigung per E-Mail an den Eigentümer und Aufgabe an den passenden Mitarbeiter, Kontakt mit dem Eigentümer aufzunehmen — denn Zeit ist der entscheidende Faktor bei Verkäufer-Leads, für die häufig viele hundert Euro pro Lead bezahlt werden. Weil jeder Lead mit seiner Quelle im CRM liegt, sind Auswertungen zu den Leadquellen möglich (welche Quelle liefert wie viele Anfragen und was wird daraus). Die neun Quellen ergänzen die selbst generierten Eigentümer-Leads von der eigenen Website: das einbettbare Wertfinder-Widget (PriceHubble, siehe release-notes/pricehubble-integration) macht aus einer Online-Bewertung ebenfalls ein verknüpftes Kontakt-Objekt-Paar — gekaufte und eigene Leads laufen im selben Eingang mit denselben Automationen und derselben Quellen-Auswertung zusammen. Cross-links release-notes/auto-suchprofil-portalanfrage (Pendant für Käufer-Anfragen), release-notes/workflow-manager, release-notes/ki-akquise-analyse, /akquise-und-bewertung
- /release-notes/eigentuemer-reporting: March 2026 I release — owner reporting as personalized landing page per property: standard blueprint or custom statistic tiles (activate, rename, filter categories per activity type), marketing overview with total activities and listing days, activity mix and per-day heatmap, fully searchable/filterable activity list, manual or automated email dispatch, contact-name and broker-contact visibility configurable for discretion — live data from CRM, no login or app required
- /release-notes/konzern-aktivitaeten: March 2026 VII release — consolidated activity view across a corporate group: on every company record, the activity tab now offers an „Einbeziehen +N" filter that pulls in activities from the parent company, this company, and child companies into one feed; toggle „Alle Unternehmen / Nur dieses" for one-click switching, or include/exclude each linked company individually; color-coded source badges keep traceability while the view is consolidated; works in both directions — from the holding into the subsidiaries, and from a subsidiary back into the parent and sisters
- /release-notes/mitarbeiter-aktivitaeten: June 2026 V release — the same „Einbeziehen" filter on a company's activity tab now also has a MITARBEITER (employees) group: pull the activities of the company's linked employees into the company view, all via „Alle Mitarbeiter" or person-by-person via checkbox. Combinable with the company/group inclusion from konzern-aktivitaeten, so one feed can show the company, its linked group companies, and the whole team together. Source badges distinguish person-activities (employee name badge) from company-activities (color-coded company badge). Solves the "empty company record" problem where the work actually lives on the people (calls, emails, viewings logged on employee contacts). Broadly relevant — any company with linked employees (partner firms, property managers, developers, institutional owners), not only corporate groups. Available wherever employees are maintained via Unternehmensverwaltung; new employees appear in the popover automatically
- /release-notes/einheiten-navigation: March 2026 VI release — direct navigation from any sub-unit to its sibling units (tab „Einheiten" now appears on the unit level, not only on the master object), current unit visually highlighted in list and stacking plan; four shipped default column sets (Wohnen/Kauf, Wohnen/Miete, Gewerbe/Miete, Anlage/Kauf) selected from master-object usage type × marketing type, leaving empty-by-default columns behind; per-user + per-master-object column configurator with drag-and-drop and „reset to default"; admin-level default column sets editable globally under Object Settings → Vorgaben → „Standardspalten Einheitenliste" per combination
- /release-notes/einwand-trainer: April 2026 III release — standalone objection trainer in the AI assistant: live role-play with the AI as owner or buyer in three categories (price/valuation, broker necessity, commission), two modes (Learn and Train), evaluation by five criteria (objection understanding, empathy, argumentation, conversation control, closing orientation) with a 0–100 overall score plus a strength and next-lever feedback after every round; per-round options to retry, request the detailed evaluation, advance to the next round, or switch category
- /release-notes/ki-textgenerierung: October 2025 III release — AI text generation for property exposés: five text types (heading, short description, property description, location description, equipment) generated individually or as a coherent set, target audience tuning (families/investors/singles/seniors/first-time buyers), tone, length and Sie/Du address controls, exclusion list for sensitive terms (e.g. „Provision", „Sanierungsstau"), free-text field for owner-call insights, preview before applying — saves 20–40 minutes of writing per object
- /release-notes/ki-assistent: April 2026 II release — the AI assistant integrated in the CRM (Q&A with context, live research, infographics, PDF reports, semantic property search, objection trainer)
- /release-notes/assistent-analyse-teilen: June 2026 II release — share an assistant analysis via link: any assistant answer (e.g. a deal-status briefing) becomes a read-only, formatted view with its own link; the recipient sees only that single answer — no login, no chat history, no CRM access; works for recipients without a propgen account. Use cases: team handover of a deal briefing, sharing a marketing/acquisition assessment with the owner without granting CRM access, getting a second opinion. Distinct from token-protected Datenräume (which share full document sets with audit trail)
- /release-notes/assistent-kontext-in-sheets: June 2026 III release — context-aware assistant launch from more record sheets: an agent button now sits in the header of task, deal, note, appointment and call sheets and opens the assistant with that record already loaded as context (no copy-paste, no preamble). New: stack multiple records as context simultaneously (e.g. contact + task, deal + property), so the assistant answers across the whole case rather than a single record. Read permissions stay enforced. Builds on the assistent-crm-daten release (context-aware Q&A for contacts, companies, properties)
- /release-notes/ki-handlungsempfehlungen: May 2026 V release — proactive AI recommendations: handlungsbedarf and milestone detection on property/contact/company dashboards with direct in-workflow actions (send exposé, create task), one-click day preparation through the AI assistant with appointment overview, overlap warnings, drive-time hints and per-appointment context, plus Morning and Digest briefings that auto-deliver next-day priorities
- /release-notes/assistent-termine: June 2026 IV release — the AI assistant now manages calendar appointments: create, reschedule, and cancel appointments via voice or text input in chat. A draft card shows time, location, category, calendar, and links to contact, property and assignee before anything is saved; confirmation happens via button or chat reply («Speichern», «Ja», «Passt»), adjustments and cancellation via chat as well. Created appointments are regular CRM appointments from the Terminplaner — linked as activity to property and contact, synced to the Microsoft-365/Outlook calendar. Every create/edit/delete action requires explicit user confirmation; user permissions and visibilities apply
- /release-notes/assistent-personalisierung: June 2026 IX release — the AI assistant becomes personal. Two capabilities: (1) it searches earlier chat histories ("Was hatten wir letzte Woche zu Kunde X besprochen?") — turning many separate chats into a searchable memory with summary + reference; (2) it remembers the user's work preferences (e.g. default task deadline, concise answers, preferred form of address), learns the user over time and uses them for more personal suggestions. Full user control: preferences are transparent, editable via chat ("Antworte ab jetzt ausführlicher") and deletable ("Vergiss meine Standard-Aufgabenfrist") — nothing stored secretly. GDPR-compliant; chats and preferences belong to the account, no training on user data. Customer-requested feature. Builds on the ki-assistent foundation and its CRM data connection (assistent-crm-daten)
- /release-notes/assistent-kontakte-unternehmen: June 2026 VIII release — the AI assistant now creates and updates contacts and companies directly in chat. Name a contact and/or company by voice or text and the assistant prepares preview cards for each — automatically linking contact and company. If a referenced counterpart doesn't exist yet, it is flagged "Nicht gefunden" and created in the same step (linked). Existing records can be updated the same way (e.g. add phone, change address) — proposed as a draft. A preview card per record shows content and links before anything is saved; confirm via «Anlegen» button or chat reply («Ja», «Passt»), adjust or discard via chat. Nothing is persisted until the user confirms. Extends the assistent-schreibt-ins-crm series (notes, tasks, appointments, email drafts, deals). User permissions and visibilities apply; GDPR-compliant.
- /release-notes/assistent-legt-deals-an: June 2026 VII release — the AI assistant now creates deals in the CRM. Name the contact, property and pipeline by voice or text and the assistant drafts the deal — automatically linked to contact and property, placed in the named pipeline and first phase (e.g. "Adresse ausstehend"). A preview card shows the draft before anything is saved; confirm via the «Anlegen» button or a short chat reply («Ja», «Passt»), adjust or discard via chat. The assistant also updates existing deals (phase, status, links) via a confirmation card showing the before/after change before saving. Nothing is persisted until the user confirms. Extends the assistent-schreibt-ins-crm series (after notes, tasks and appointments). User permissions and visibilities apply; GDPR-compliant.
- /release-notes/assistent-objekt-kennzahlen: June 2026 release — the AI assistant answers commercial & investment property metrics (tenants, WALT, vacancy, €/m², gross/net yield, purchase-price factor/Kaufpreisfaktor, cap rate, cashflow, property comparison) with deterministically calculated values from the rent roll (Mietrolle) and property data — not LLM estimates. Reproducible and matching the property view; when data is missing (e.g. rent roll or purchase price) it says so instead of guessing. Commercial/investment only (not residential). User permissions and visibilities apply; GDPR-compliant.
- /release-notes/assistent-shop-einstellungen: July 2026 VII release ("Der KI-Assistent wird zum Admin-Assistenten") — the AI assistant now knows the shop settings: questions about Aufgaben-Kategorien (task categories), Notiz-Labels (note labels), Merkmale (features/attributes), Quellen (sources), Status, Termin-Kategorien (appointment categories) and Textbausteine (text templates) are answered with the real configured values from the user's own shop — not generic examples. Second capability: create and edit settings directly in chat — Textbausteine, Quellen, Aufgaben-Kategorien, Notiz-Labels and Merkmale are prepared as a preview card (draft), corrections happen via chat, nothing is saved until the user confirms. Permissions are checked transparently: without admin rights no change is applied and the assistant says so clearly instead of silently discarding (same Rollen und Rechte as everywhere in propgen). Use cases: onboarding new team members (learn the shop structure by asking) and shop maintenance (check whether a category or template already exists before creating duplicates). Extends the assistant series (ki-assistent, assistent-crm-daten, assistent-schreibt-ins-crm); cross-links release-notes/vorlagen and release-notes/rollen-und-rechte. GDPR-compliant
- /release-notes/assistent-schreibt-ins-crm: May 2026 VI release — the AI assistant now writes back into the CRM. A voice or text input in chat produces structured CRM drafts — currently notes and tasks — automatically linked to the right contacts and properties, with assignment editable; while in chat the draft is display-only and corrections happen via chat; once saved the record can be opened and edited like any other. Tasks ship with standard priority, assignment, and follow-up action chips (High priority, Due tomorrow 09:00, Mark as done). Nothing is persisted until the user confirms with Save. Appointments shipped in June 2026 (see /release-notes/assistent-termine); field updates follow.
- /release-notes/maklervertrag-widerruf: May 2026 VII release — comprehensive overhaul of broker-mandate and revocation flow in the web exposé, prepared for § 356a BGB (effective 19 June 2026). Four areas: (1) confirmation modal with 5 separately ticked statements instead of a single combined checkbox (commission obligation, revocation notice acknowledged, premature service start per § 357a Abs. 2 BGB, expiry of revocation right upon full performance per § 356 Abs. 4 BGB, privacy policy); (2) confirmation email with word-identical revocation notice, PDF attachments, and new "Online-Widerrufsfunktion" block with token-link; (3) new "Vertrag widerrufen" button in web-exposé footer (visible only after contract conclusion) leading to a two-step revocation landing page with neutral receipt confirmation; (4) Nachweis activity in data room with separate timestamps per confirmation, SHA-256 hashes of delivered PDFs, textbaustein version, "Eingegangene Widerrufe" block, and personal revocation-token link. Legal basis: BGH 24.09.2020 (I ZR 169/17), BGH 26.11.2020 (I ZR 169/19), OLG München 18.01.2022 (35 U 8169/21), IVD template from 28.05.2022, § 356a BGB (BGBl. 2026 I Nr. 28), EU Directive 2023/2673.
- /release-notes/pricehubble-integration: March 2026 III release — deep PriceHubble integration: embeddable valuation widget for the broker website, acquisition dashboard with market value/confidence/commission potential, owner landing page with interactive valuation preview, valuation dossiers (comparison, asset, income approach), AI tools for acquisition (purchasing power, strategy, personas) — included at no extra cost, fully configured Abschnitt 1 enthält einen animierten Wertfinder-Widget-Walkthrough (Wohnung → Bewertungsrange → Verkäufer-Lead im CRM als Loop-Visual).
- /release-notes/projekte: January 2026 II release — new Projekte (Projects) section for everything that affects more than one property or contact: internal events (company parties), marketing/trade shows (Expo Real, regional fairs), neighborhood research, weather/incident events. Custom data model (status + tags), per-project pipeline, dedicated tasks/media/documents, freely linkable activities, structured project participants (owner, team, contacts, companies, properties)
- /release-notes/projekt-webexpose: June 2026 release — Projekt-Webexposés: a public project landing page for new-build (Neubau), investment and commercial projects with many units. Hero + key-figures bar with jump navigation (units, WALT, highlights, data room, location, contact); all units with filters (status, price, rooms), sorting and a floor (Etagen) view styled to match the stacking plan; back-navigation from a single unit exposé to the project page. Project metrics aggregate automatically from the units (unit count, price/area ranges, €/m², rooms, divisibility) and stay manually overridable; project values can be copied onto units. Investment design groups key-figures overview, WALT/tenant structure, cashflow scenario, stacking plan and data room. Central visibility rules per page (toggle stacking plan, marketed/reserved units, WALT, cashflow, metrics overview, data room; own project logo). Project pages answer chat questions with whole-project context; project documents selectable as email attachments. Own default templates; project objects carry base fields, media tags and status phases. Distinct from /release-notes/projekte (internal cross-property workflows).
- /release-notes/mietvertragsverwaltung: February 2026 II release — propgen as a full-fledged management solution for existing properties: structured rental contract management with broker-defined contract numbers (e.g. MV-2023-1201), structured fields for conditions, deposit, index/staircase rent, termination and brokerage commission, plus a multi-level unit hierarchy (master object with nested variants up to multiple depths)
- /release-notes/stacking-plan: February 2026 V release — graphical floor-by-floor overview of all units in a master property: stacked top-down, color-coded by object type (residential, office, retail, gastronomy), tenant displayed per unit, vacancies dashed and counted per floor, occupancy percentage per floor, and a toggle between list and stacking plan view
- /release-notes/vorlagen: June 2025 III release — three template types (text snippets for emails, Word templates for contracts/data sheets/invoices, PDF templates for fixed forms) plus an onboarding blueprint library; all variables ({{ einheit.plz }}, {{ einheit.strasse }}, {{ brief_anrede }}) auto-fill from CRM master data — generate documents directly from contact or property
- /release-notes/unternehmens-dashboard: November 2025 III release — company dashboard tailored for commercial and investment brokers: 90-day activity status, automatic lead score, contacts (employees/customers/partners), active search profiles, running deals with pipeline phase/volume/probability/duration, master data, connections (incl. parent/subsidiary structure), property assignments (owner or service provider role) and a 30-day engagement timeline — all in one view, no tab switching
- /release-notes/universalsuche: June 2025 II release — universal search across the whole CRM: contacts, properties, pages and activities in one ranked result, live as you type, available from any page via the sidebar field or the Strg/⌘+J shortcut; same window also runs automations (Suchprofil-Matching) and quick-create actions (mail, note, phone-note, task, deal, appointment, letter, company) — each action has a keyboard shortcut for power users
- /release-notes/tags: July 2025 III release — tags as field-level filters (not record-level): every field in contacts, companies and properties is tagged by topic; selecting a tag (e.g. „Tipps", „Objektaufnahme", „GwG", „Veröffentlichung") narrows the detail view to just the relevant fields; combined with the „Leere Felder ausblenden" toggle a record with hundreds of fields collapses to the handful that matter for the current task — without duplicating data
- /release-notes/terminplanung: December 2025 I release — integrated appointment scheduler in the CRM: mass viewing logic with time slots and per-slot capacities, bidirectional Microsoft 365 sync (Outlook), automatic confirmation/reminder/reschedule emails, optional Microsoft Teams invite links, booking links for online exposé, portal replies, signature, and website — appointments automatically link to property and contact and feed into the owner report
- /release-notes/workflow-manager: February 2026 II release — visual workflow manager for automating recurring broker processes: drag-and-drop editor with triggers, actions, and if/else branching, library of pre-built blueprints (portal inquiry, valuation widget, viewing feedback, morning/evening briefing), email actions configurable as auto-send or draft-for-approval, full transparency via log/test-run/active-toggle/error alerts
- /perspektiven/propgen-launch-podcast: Companion article (June 2026) to the ImmoKaiser-Podcast launch episode where founders Robert Kaiser and Silab Kamawall discuss the propgen launch. Episode-hub format, not a new essay — it summarizes the conversation and cross-links the existing founder essays (warum-jetzt-ein-neues-makler-crm, warum-ich-bei-propgen-eingestiegen-bin, bootstrap-statt-vc). Surfaces three points from the talk: KI as a multiplier not a cost-cutting lever (do more with the same team, don't lay people off); multi-model routing (propgen picks the best model per task — one chat, one login, one price, no five subscriptions, see /ki-assistent); and honest limits / human-in-the-loop (non-deterministic models, every CRM-writing action needs approval, EU hosting, no training on customer data, see /dsgvo-makler-crm). Two verbatim Silab pull-quotes ("Multiplikator, kein Sparhebel"; "Produkt ist groß, Unternehmen ist klein — beides sagen wir offen"). Links to the Podigee episode page and embeds the PodcastBlock. Author Robert Kaiser, category "Hinter den Kulissen". No competitor comparison
- /perspektiven/makler-in-der-ki-suche: Companion article (June 2026) to ImmoKaiser-Podcast episode #70 ("Der neue Makler-Finder heißt ChatGPT") with guest Elias Indrich (LocalOnTop), one year after episode #34. Topic: how AI search really works for German brokers. Five takeaways translated into propgen language: (1) whoever is visible on Google is visible in the AI — models know nothing about local brokers, they query Google/Bing in the background and condense the crawled hits; (2) the website does not die, it becomes more important — the only place a broker keeps authority over their own narrative, with the AI as the new site visitor; (3) the practical lever — a single concrete experience report from the CRM, put on a subpage, can surface as an expert recommendation for transaction-heavy questions within days (raw material lives in the CRM where the broker already works); (4) "KI-ready" means technically clean and readable for humans and machines; (5) the big thesis — not "big eats small" but "fast eats slow", AI democratizes. Includes an honest KI-ready self-check of propgen's own site (prerendering so content is readable without JS, llms.txt, semantic HTML). Author Robert Kaiser, category "KI & Sichtbarkeit". Cross-links ki-sichtbarkeit-fuer-makler-websites, /ki-assistent, /ki-readiness, /funktionen. Attributed Elias Indrich pull-quotes, no competitor-bashing
- /perspektiven/crm-fuer-maklergruppen: Perspective article (July 2026) by Robert Kaiser on what Maklergruppen (broker groups) should demand from their CRM. Framing: once a single office grows into a group (second GmbH for commercial, a Hausverwaltung, a merger), the CRM question shifts from features to structure and operations — new stakeholders (co-managing directors, data protection officer, external IT) ask questions no feature comparison answers. Seven vendor-neutral requirements from his advisory practice: (1) the legal entity structure must fit into one system — own company data per entity, inheritance instead of duplicate maintenance, entity as assignment not data boundary (shared contact base is the point of a shared system); (2) permissions that follow the organization — users, roles, teams, per-record rights; (3) brand consistency through to the inbox — own domain for login and system mails, own CI, multiple portal accounts per brand; (4) contractually regulated operations (SLA: availability, support reachability, response and resolution times by severity); (5) infrastructure options where IT policy demands a dedicated environment, with clear role division (who provides, who operates, where admin rights sit); (6) data protection as architecture — EU hosting, publicly documented sub-processors, no training on customer data, answers in writing before rollout; (7) exit capability — open API, full data export, fair contract terms; the honesty test is asking "how do I get out with all my data". Anti-checklist: feature breadth, "Enterprise" as a label, and long minimum terms sold as security do NOT belong on the list. Practical vendor-testing questions to ask in writing before the demo. Transparency section: Robert both advises and co-builds propgen; propgen's building blocks are linked as evidence (release-notes/mehrere-gesellschaften, rollen-und-rechte, mehrere-immoscout-konten, eigene-domain, dedizierte-infrastruktur, service-level-agreement, /enterprise), and the exit criterion applies to propgen itself (monthly cancellable, open API). Author Robert Kaiser, category "Strategie". Vendor-neutral checklist framing, no competitor comparison
- /perspektiven/print-expose-bringt-auftraege: Perspective article (July 2026) by Robert Kaiser on why the printed exposé still wins mandates in an era of web exposés and AI. Core argument: print and web serve different moments — a link reaches many but lies nowhere, a printed exposé stays physically present (kitchen table, car, handed to family), so it survives the viewing and circulates in a social context where the broker is not present. Two moments where print works: the viewing (give every interested party a high-quality printed mappe so the object outlives the appointment) and the acquisition talk (a professionally designed example exposé answers the owner's unspoken question "so this is how my property would look" as a competence proof no website replaces). Anonymized customer anecdote: a propgen customer hands out a printed exposé at every viewing and, by his own account, traces two to three additional mandates per year to it (framed honestly as one broker's experience, not a promise). propgen tie-in: the expensive part of print was never the paper but the manual re-typing of address/area/price/energy values — propgen fills the print exposé with powerful variables from the CRM master data (design the layout once in your own branding, content flows in automatically per object, {{ einheit.wohnflaeche }}, {{ einheit.kaufpreis }} etc.); propgen supplies the data, not a rigid layout, so you keep full control over design; one data source means print and web exposé stay consistent. Same template mechanism as contracts/notary sheets/invoices (cross-links release-notes/vorlagen). Print + web are not either-or: a QR code on the paper bridges to the live web exposé with AI chat and lead signals. Author Robert Kaiser, category "Vermarktung". Cross-links release-notes/vorlagen, release-notes/web-expose, ki-trends-makler-2026, /funktionen. Show-don't-claim, no competitor-bashing
- /perspektiven/100-jahre-fortschritt-in-100-tagen: Perspektiven-Artikel zur Geschwindigkeit der KI-Revolution und ihren Folgen für deutsche Immobilienmakler
- /perspektiven/website-mit-claude-code: Perspektiven-Artikel darüber, wie die propgen-Website ohne klassische Agentur mit moderner KI-Entwicklung entstanden ist
- /perspektiven/autor/robert-kaiser: Autorenseite für Robert Kaiser mit Marktbeobachtungen, CRM-Analysen und propgen-Perspektiven
- /perspektiven/autor/silab-kamawall: Autorenseite für Silab Kamawall mit Gründer-Perspektive, KI-nativem CRM-Ansatz und propgen-Perspektiven
- /release-notes/assistent-crm-daten: Release Note zur CRM-Datenanbindung des KI-Assistenten
- /release-notes/assistent-support: Release Note zum KI Assistent - 24/7 Support Chat im CRM (Bedien-Fragen rund um die Uhr beantwortet, auf Basis der Hilfe-Artikel, mit Quellen — nicht an Bürozeiten gebunden)
- /release-notes/bildoptimierung: Release Note zur KI-Bildoptimierung, virtueller Renovierung und KI-Kennzeichnung
- /release-notes/digest-briefings: Release Note zu Morning-Briefings und Evening-Digests per KI
- /release-notes/dsgvo-loeschmechanismus: July 2026 II release — GDPR-compliant deletion mechanism for contact data. New "Zur Löschung vorgemerkt" (flagged for deletion) list bundles contacts that need attention for one of two reasons: no retention reason (Speichergrund) is set, or the retention period ("Speichern bis") expires in the current month. The flag also appears directly in the contact header with a link to data maintenance ("Speichergrund pflegen"), where you set a "Speichern bis" date and choose a legal basis. Selectable retention reasons cover the broker business: Mietinteressent, Vorvertragliches Anbahnungsverhältnis (Kauf), Maklervertrag, Vertrag (GwG), Aufbewahrungsfrist Rechnung, Nachweispflicht (Provisionsanspruch). Bulk workflow: filter the contact list by empty "Speichern bis" and use bulk-edit to set a reason for many contacts at once. On portal inquiries (Portalanfragen), retention reason and period are assigned automatically, so new contacts arrive already documented with a lawful basis instead of landing on the deletion list; the available retention reasons and their periods can be maintained/extended in Settings. Deleted contacts remain restorable for 30 days — but restoration is only possible when a valid retention reason is supplied, so nothing returns without a lawful basis. Automatic deletion is deliberately not yet active — the list serves preparation and follow-up first, keeping the broker in control. Cross-links release-notes/auto-suchprofil-portalanfrage, release-notes/gwg-pruefung, release-notes/pdf-schwaerzen, release-notes/rollen-und-rechte, /dsgvo-makler-crm
- /release-notes/eigene-ki-agenten: July 2026 III release ("Die KI-Agenten sind los") — brokers can now build their own AI agents directly inside the CRM instead of assembling them outside (ChatGPT, external tools) with copy-paste and tab-switching; the agent lives where contacts, properties, emails and appointments already are. Two agent types: Routine (runs on a schedule — daily/weekdays/weekly at a fixed time, timezone Europe/Berlin) and Skill (started manually on demand, with self-defined input fields; a Skill can optionally also run on a schedule with fixed inputs). Ready-made templates for a fast start: Morgen-Digest (daily 07:00 summary of appointments, overdue tasks, important emails), E-Mail-Triage (weekday inbox check), Follow-up-Wächter (finds contacts/deals lacking a reaction before they go cold), Wochenrückblick (Friday weekly review), Lagebeschreibung (Skill: micro/macro location research via web), Marktwerteinschätzung (Skill: from viewing appointment to a substantiated valuation incl. owner email draft) — plus "Eigener Agent" for a blank form. Each agent is configured via Instructions (up to 8,000 chars), Wissens-Dateien (knowledge-file uploads), and per-agent selectable Werkzeuge/tools (the same capabilities the AI assistant uses: Auswertungen & Kennzahlen, Briefings, CRM-Listen & Filter, CRM-Suche, Dateien & Anhänge lesen, Datensatz-Details, E-Mail-Entwurf anpassen/erstellen, Objekt-Analyse, Platzhalter/Merge Fields, Posteingang-Analyse, Textbausteine, Web-Recherche, Webseiten lesen). Output destination is selectable: answer in the assistant chat or as an email. Human-in-the-loop by design: agents research, summarize and draft; they write into the CRM only on explicit instruction and not automatically. Routines can be toggled active/inactive and run ad hoc via "Jetzt ausführen"; skills are launched via "Starten". Cross-links release-notes/assistent-als-agent, release-notes/digest-briefings, release-notes/workflow-manager, /ki-assistent
- /release-notes/dokumente-auswerten: Release Note zur Dokumenten-KI für Ausweise, Grundbuch, Energieausweise und Mietverträge
- /release-notes/grundriss: Release Note zur Grundriss-Erzeugung aus Fotos
- /release-notes/individuelle-dashboards: Release Note zu frei konfigurierbaren Dashboards und Widgets
- /release-notes/ki-akquise-analyse: Release Note zur KI-Akquise-Analyse mit Strategie, Kaufkraft und Personas
- /release-notes/ki-anlage: Release Note zur KI-gestützten Anlage von Kontakten, Unternehmen und Immobilien
- /release-notes/ki-chat-webexpose: Release Note zum KI-Chat im Web-Exposé
- /release-notes/ki-filter: Release Note zur natürlichsprachlichen KI-Suche und Filterung
- /release-notes/rechnungen: April 2026 V release — Rechnungen direkt aus propgen erstellen. Konfigurierbarer Nummernkreis (aktueller Wert, Stellenlänge mit führenden Nullen, freies Präfix, freier Suffix; Beispiel-Output „2026-001-PG"). Mergefield `{{ nummer }}` in Word- oder PDF-Vorlagen neben anderen Platzhaltern wie `{{ kontakt.nachname }}` und `{{ immobilie.adresse }}`. Automatischer Hochzähler beim Generieren — atomar, ohne Doppelvergabe, ohne Race Condition. Funktioniert mit bestehenden Word- oder PDF-Vorlagen ohne Editor-Wechsel. Jahreswechsel mit einem Klick durch Reset und neues Präfix. Rechtshinweis zur exemplarischen Vorlage und Pflicht zur steuerlichen Prüfung enthalten
- /release-notes/provisionsberechnung: April 2026 VI release — Provisionen direkt am Objektdatensatz kalkulieren. Innen- und Außenprovision getrennt mit netto/brutto-Feldern, automatisch berechnet, jeweils überschreibbar. Berechnungsbasis-Schalter zwischen Angebotspreis (für das Exposé) und realisiertem Preis (für die Rechnung). Nettokaltmieten-Multiplikator für Vermietung — typisch 2 NKM bei Wohnen, 3 NKM bei Gewerbe, Faktor pro Objekt frei einstellbar. Provisionsteilung im Gemeinschaftsgeschäft als Prozentsatz oder Fixbetrag. Provisionswerte fließen direkt ins Web-Exposé (Pflichtangabe) und ins Rechnungsmodul (gemeinsam mit Nummernkreis und Mergefield). Rechtshinweis zu Standardwerten wie 19 % MwSt. und zur Pflicht der Einzelfallprüfung enthalten
- /release-notes/ki-lead-scoring: Release Note zum KI-Lead-Scoring aus Web-Exposé-Interaktionen
- /release-notes/ki-sprachmemo: Release Note zu KI-Sprachnotizen im CRM
- /release-notes/google-anbindung: Juli 2026 VI release — Google-Anbindung: Gmail und Google Kalender direkt in propgen, das Pendant zur Microsoft-365-Integration (löst das frühere Warteliste-Versprechen für Google-Büros ein). Gmail synchronisiert mit propgen — E-Mail-Kommunikation steht im CRM am Vorgang bereit, Antworten aus propgen werden über das eigene Gmail-Postfach versendet. Google Kalender synchronisiert Termine, Meet-Links, Einladungen und Verfügbarkeiten mit dem CRM; Änderungen im Google Kalender werden in wenigen Sekunden automatisch ins CRM übernommen. Der Terminplaner nutzt die Google-Verfügbarkeiten (private Einträge blocken Slots, ohne dass ihr Inhalt im CRM landet), und Termin-Puffer blockieren automatisch die entsprechende Zeit im verbundenen Google Kalender — Fahr- und Vorbereitungszeit kann nicht weggebucht werden. Anbindung über den offiziellen Google-Anmeldedialog, keine Passwörter bei propgen, jederzeit widerrufbar. Google-Büros erhalten einen ähnlichen (nicht identischen) Integrationsgrad wie Microsoft-365-Büros: M365 umfasst zusätzlich Teams-Meetings und Kontakte-Sync, Google deckt Gmail und Google Kalender ab. Cross-links release-notes/microsoft-365, release-notes/terminplanung, release-notes/massentermine
- /release-notes/microsoft-365: Release Note zur Microsoft-365-Integration für Kalender, E-Mail, Teams und Kontakte — seit Juli 2026 gibt es daneben eine ähnliche Google-Anbindung für Gmail und Google Kalender (siehe /release-notes/google-anbindung)
- /release-notes/mobile-web: Release Note zur mobilen Browser-Version mit vollem Funktionsumfang
- /release-notes/objekt-dashboards: Release Note zu Objekt-Dashboards für Akquise, Aufbereitung, Vermarktung und Vermittlung
- /release-notes/pdf-schwaerzen: Release Note zum DSGVO-konformen Schwärzen von PDF-Dokumenten
- /release-notes/pipelines: Release Note zu Deals und Pipeline-Management
- /release-notes/fonio-telefon-ki: Juni 2026 VI release — Telefon-KI über Fonio (fonio.ai) in propgen. Die Telefon-KI nimmt eingehende Gespräche automatisch und rund um die Uhr entgegen und führt sie eigenständig, auch wenn niemand am Platz ist. Während des Gesprächs gleicht propgen die Rufnummer ab: bekannte Kontakte werden zugeordnet, neue Anrufer mit Namen direkt als Kontakt angelegt. Das komplette Gespräch landet als Telefonnotiz mit vollständigem Transkript am richtigen Kontakt — inkl. Eckdaten (Datum, Uhrzeit, Dauer, Richtung). Globale Telefonate-Ansicht zeigt jeden angenommenen Anruf als Aktivität, gefiltert nach Mitarbeiter, Richtung und Ergebnis, plus „Neue Telefon-Notiz" für manuell dokumentierte Gespräche. Die Notiz ist die Basis für Folge-Aktionen über den Workflow-Manager und die KI-Funktionen: automatische Aufgaben (Gespräch zu Aufgabe), Folge-Aktionen/Benachrichtigungen nach jedem Anruf. Ausblick (noch nicht verfügbar, geplant): Suchprofil-Extraktion direkt aus dem Gespräch, Terminvereinbarung im Gespräch mit Zugriff auf den Terminplaner bzw. Microsoft-365-Kalender, und Outbound-Anrufe aus propgen heraus (über den optionalen Fonio-API-Key). Umfangreich konfigurierbar in den Fonio-Einstellungen: drei Webhook-Endpunkte pro Anruf-Phase (Inbound / During-call / After-call), beliebig viele Fonio-Nummern mit Bezeichnung, Agent-ID und Richtungs-Routing (Inbound/Outbound/Standard-Absender), Standardwerte für neu angelegte Kontakte (Status, Merkmale, Betreuer), rotierbares Webhook-Token, Webhook-Log der letzten Anfragen mit Payload zum Debuggen plus Test-Payloads, optionaler API-Key nur für spätere Outbound-Calls; der Gesprächs-Prompt der Telefon-KI wird in Fonio je Maklerbüro angepasst. Voraussetzung: ein separates Fonio-Abo (die Telefon-KI läuft über Fonio, propgen liefert die CRM-Anbindung); aktuelle Preise/Leistungen auf https://www.fonio.ai/de/preise. propgen nutzt die Telefon-KI selbst als eigene Zentrale. Kein Zettel, kein Rückruf-Chaos, keine verpassten Interessenten. Fonio ist auch im „Funktioniert mit"-Logo-Strip auf der Home gelistet (Kategorie Telefonie, neben Placetel).
- /release-notes/placetel-integration: April 2026 VII release — Placetel-Telefonie in propgen. Eingehender Anruf erscheint als Pop-up mit Kontakt-Match (Name, Nummer, Sprung zum Datensatz). Click-to-Dial aus jedem Kontakt/Aktivität/Listenansicht. Jeder Anruf wird automatisch als EINE Aktivität am Kontakt angelegt — Anruf-Eckdaten (Datum, Uhrzeit, Dauer, Richtung), KI-Transkript der Aufzeichnung und Verknüpfungen zum Vorgang sind alle Teile dieses einen Eintrags, nicht drei separate Aktivitäten. Plus globale Telefonate-Ansicht („Telefonate"-Bereich), gefiltert nach Mitarbeiter, Richtung und Ergebnis, verpasste Anrufe rot hervorgehoben, erreichte mit Gesprächsdauer — inkl. Möglichkeit „Neue Telefon-Notiz" für nicht über Placetel gelaufene Gespräche. Aufzeichnung optional — wenn in Placetel aktiviert, lädt propgen die Audio nach, transkribiert per KI-Sprachmemo und hängt das Ergebnis als Notiz an die Anruf-Aktivität. Technische Anbindung: Webhook-Notify-Events (Ringing/Answered/HungUp), CTI-API für Click-to-Dial, optional Browser-WebRTC. propgen ist Beobachter (Notify-Modus), keine Telefonanlage. Setup über Webhook-URL + rotierbares Shared Secret, Tenant-Mapping pro Maklerbüro.
- /release-notes/public-api: Release Note zu Public API, Webhooks und No-Code-Anbindungen
- /release-notes/reports: July 2026 I release — new "Reports" menu item: a freely customizable tile dashboard for KPIs. Empty on first open; one click on "Standard-Dashboard erstellen" fills it to match the user's data scope, then fully customizable (add, move, resize, duplicate, remove widgets). Four widget types: KPI tile (a metric as a number with prior-period comparison, or as a trend over time), Umsatzliste (revenue ranking by employee/team/company), Umsatzgrafik (monthly values plus a cumulative YTD line), and Funnel (freely composed stages e.g. inquiry → appointment → closing, with conversion rate and average duration per stage). Context-aware filters per widget depending on the metric (assigned-to, created-by, team, appointment category, tags, direction) so employees or teams can be compared directly. Per-user data scope (own data / team / company) controls whose numbers a user sees across all reports; a badge at the top of the dashboard shows the effective scope, set by admins under Settings → Reports. Access to Reports itself is governed by the "Reports nutzen" role. Cross-links release-notes/individuelle-dashboards, release-notes/unternehmens-dashboard, release-notes/rollen-und-rechte
- /release-notes/massentermine: Juli 2026 V release — Massentermine (Massenbesichtigungen) als dritte Buchungsart im Terminplaner (neben Besichtigungs- und Beratungsterminen). Positioniert für Wohnimmobilien und vor allem das Vermietungsgeschäft, wo Dutzende Interessenten zu einer Besichtigung eingeladen werden; hilft, den Überblick zu behalten — im Kalender bei der Planung und vor Ort beim Objekt. NICHT auf Commercial-Makler ausgerichtet. Viele Interessenten buchen sich selbst auf einen gemeinsamen Objekttermin; alle Buchungen bündeln sich in einem Kalendereintrag am Objekt. Zwei Modelle im Wizard: Gruppen-Kapazität (mehrere Teilnehmer im selben Slot, solange Plätze frei) oder gestaffelte Ankunft mit frei wählbarem Takt von 5 bis 40 Minuten; Tageslimits und Teilnehmerkapazität werden berücksichtigt, volle Termine werden nicht mehr angeboten. Killer-Feature: mobiler Check-in vor Ort per Swipe — auf ausdrücklichen Wunsch erfahrener Vermietungsmakler:innen entstanden, die regelmäßig Massenbesichtigungen führen. Eigener Check-in-Modus (getrennt von der Liste), eine große Karte pro Interessent mit Ankunftszeit/Name/Objekt, nach rechts wischen = Anwesend, nach links = No-Show, Fortschrittsbalken, jede Erfassung sofort als Anwesenheit am Kontakt und Objekt. Teilnehmerliste mit Check-in und No-Show-Erfassung, auch bei übernommenen Sammelterminen, mit Direktlink zur Terminseite; Kontakte per Einladung oder Direktbuchung hinzufügbar, freigegebene Ankunftsslots sofort sichtbar; Statusaktionen nur bei ausreichender Kalenderberechtigung. Automatische Terminplaner-Buttons zeigen bei mehreren E-Mail-Objekten pro Objekt den passenden Buchungslink; Terminplaner-Button auch in der allgemeinen Variablenauswahl; Objekt-Terminplaner als Standard für automatische E-Mails und Textbausteine festlegbar; freie Plätze auf der Buchungsseite nur bei Aktivierung sichtbar. Massentermine verlängerbar (neue Slots sofort buchbar); Online-Stornierungen beachten die eingestellte Frist und erklären gesperrte Absagen; gewählte Terminart wird in der Bearbeitung als fester Hinweis angezeigt. Neue Automations-Auslöser „Buchung eingegangen"/„Buchung abgesagt" und automatische Pipeline-Zuordnung von Kontakten/Objekten. Cross-links release-notes/terminplanung, release-notes/workflow-manager, besichtigungsmanagement
- /release-notes/rollen-und-rechte: Release Note zu granularen Rollen, Rechten und Zugriffskontrolle
- /release-notes/schaufenster-tv: Release Note zu Schaufenster-TV und Monitor-Präsentationen aus dem CRM
- /release-notes/sicherer-zugang: Release Note zu Postfach-Freigaben, IP-Whitelist und Session-Management
- /release-notes/social-media-reels: Release Note zur Erstellung von Social-Media-Reels aus Immobilienbildern
- /release-notes/suchprofile: Release Note zu Suchprofil-Vorlagen, Match Score und Polygon-Suche
- /release-notes/suchprofil-selbstpflege: Juli 2026 VIII release ("Interessenten pflegen ihre Suchprofile selbst") — buy- and rent-side prospects (Kauf- und Miet-Interessenten / Suchkunden) now maintain their search profiles themselves on a personal landing page ("Meine Suchprofile", branded with the broker's contact card): review and edit criteria (location, radius, price range, rooms, living space, property types), activate/pause profiles, create new search profiles, and control Kontakterlaubnis (permission to be contacted) and Immobilienmailing (property mailings) as separate toggles independent of the profiles. Invitations go out via an e-mail template — manually from the contact record or automated via the Workflow-Manager, e.g. at recurring intervals (every few months) so no search profile goes stale. Search-profile templates (e.g. Wohnen, Gewerbe, Investment) are configured in the administration and selectively released for self-editing on the landing page, so each template controls which criteria the prospect sees. The broker can prepare a Mustersuchprofil (sample search profile) as a draft suggestion the prospect adapts and activates with one click ("Anpassen & Suche aktivieren") — or the prospect creates their own profile from scratch. Every change (edited criteria, new search profile, status change — and also changed Kontakterlaubnis/Immobilienmailing settings) is logged as a timestamped activity on the contact record; optionally the broker sets up an automation via the Workflow-Manager to be informed when a prospect has changed their search profile — the notification e-mail shows contact, event (search profile created/changed), affected profile and every change field by field, with a "Kontakt im CRM öffnen" deep link to the contact record. Cross-links release-notes/suchprofile, release-notes/auto-suchprofil-portalanfrage, release-notes/workflow-manager, release-notes/vorlagen, release-notes/kontaktverwaltung
- /release-notes/commercial-matching-liste: Juli-2026-Release aus der Praxis von Commercial-Maklern — die Matching-Trefferliste eines Suchprofils zeigt Vorschaubild, „Grundriss"-Badge, vermietbare Fläche/Bürofläche und „Teilbar ab" direkt in der Zeile, sortiert nach Match Score, damit Gewerbeflächen (Büro/Praxis, Ladenfläche, teilbare Einheiten) ohne Öffnen jedes Treffers beurteilt werden können
- /release-notes/ci-farben-buttons: Juli 2026 XI release ("Buttons propgen-weit im eigenen CI") — CI colors can be activated propgen-wide for buttons: one toggle in the general settings ("CI-Farbe für Buttons verwenden") applies the broker's corporate color to every button propgen renders in outgoing e-mails and templates, in data rooms, and in the appointment scheduler (Terminplaner). Light and dark mode are configured separately: an optional dedicated dark-mode color (e.g. a lighter shade of the house color) can be set; without one, the general CI color is used in both modes — a live preview in the settings shows both variants. Additionally propgen ships ten pre-configured e-mail buttons as template/automation building blocks that link to the right target automatically (no HTML knowledge needed): custom URLs (eigene URLs), Suchprofil, Terminplaner, Web-Exposé / PDF-Exposé, Termin-Zusage (appointment confirmation), Termin-Absage (appointment cancellation), Eigentümerreport, PriceHubble-Bewertung, PriceHubble-Bewertungs-Widget, and the Newsletter-Abmelde-Link (unsubscribe). Cross-links release-notes/vorlagen, release-notes/web-expose, release-notes/terminplanung, release-notes/datenraeume, release-notes/eigentuemer-reporting, release-notes/pricehubble-integration, release-notes/eigene-domain
- /release-notes/mehrere-gesellschaften: Juli 2026 IX release ("Mehrere Gesellschaften in propgen verwalten") — enterprise feature for Maklergruppen and firms with multiple legal entities (e.g. separate GmbHs for residential, commercial, Hausverwaltung, or regional subsidiaries): alongside the main company (which keeps using the central company data from the general shop settings), any number of Zusatzgesellschaften (additional legal entities) can be created in one propgen account, each with its own company data — company name, Impressum, e-mail signature, logo, texts, and files. Inheritance instead of duplicate maintenance: values, texts, and files not set on an additional entity are automatically taken from the general settings, so only actual differences need maintaining, and later changes to central values propagate wherever no own value is set. Users and properties are assigned per entity (the overview lists each Gesellschaft with type, user count, property count, and active/inactive status). Stable assignments: creating additional entities changes nothing for existing data — existing users, properties, and documents remain assigned unchanged, so the structure can be built up step by step with no migration cut-over; contacts, activities, and processes stay propgen-wide (the entity is an assignment, not a data boundary). Cross-links release-notes/mehrere-immoscout-konten, release-notes/eigene-domain, and release-notes/dedizierte-infrastruktur (same enterprise package), release-notes/rollen-und-rechte, release-notes/kontaktverwaltung
- /release-notes/mehrere-immoscout-konten: Juli 2026 X release ("Mehrere ImmoScout24-Konten in propgen") — enterprise feature for Maklergruppen and firms with multiple brands, legal entities, or locations: several named ImmoScout24 accounts can be connected separately in one propgen account (each authenticates independently, so an expiring login never affects the others) and carry descriptive names such as "Wohnen", "Gewerbe", or "Neubau · Projektvertrieb". Per property, the broker chooses which ImmoScout24 account the listing is published through; the assignment is managed on the property. Additionally, media, documents, and links are selectable per ImmoScout24 account — which images, floor plans, PDFs, and external links get transferred is decided not only per property but individually for each account (e.g. one account publishes with the full exposé while another deliberately publishes a reduced set). Together with release-notes/mehrere-gesellschaften this makes one propgen account map branched company structures: one shared data base for the team, but the correct outward-facing sender per entity — in the Impressum as well as on the portal. Cross-links release-notes/portalveroeffentlichung, release-notes/auto-suchprofil-portalanfrage, release-notes/eigene-domain and release-notes/dedizierte-infrastruktur (same enterprise package)
- /release-notes/eigene-domain: Juli 2026 XIV release ("propgen auf Deiner eigenen Domain") — propgen now runs on the broker's own domain: the CRM is served as a subdomain under the Makler's top-level domain, e.g. https://crm.meine-makler-domain.de, so the team logs in under the firm's own familiar address instead of a generic propgen URL. System notifications — appointment reminders/confirmations from the Terminplanung, confirmation mails and evidence packages for signed Maklerverträge from the digital signature, and other system mails such as data-room access codes (OTP) — can likewise be sent from this domain, so prospects and owners see the broker's own domain as the e-mail sender. Especially relevant for enterprise customers and Maklergruppen with their own brand and IT requirements; complements the enterprise package of release-notes/mehrere-gesellschaften and release-notes/mehrere-immoscout-konten. Setup via a few DNS records at the broker's domain provider (one for the subdomain plus the usual e-mail authentication records); propgen handles the HTTPS certificate and operation of the subdomain. Cross-links release-notes/ci-farben-buttons, release-notes/digitale-signatur, release-notes/terminplanung, release-notes/mehrere-gesellschaften, release-notes/dedizierte-infrastruktur
- /release-notes/dedizierte-infrastruktur: Juli 2026 XII release ("propgen auf dedizierter Infrastruktur") — enterprise deployment option: propgen runs on the customer's own encapsulated infrastructure with dedicated servers (application and database fully separated from other customers), instead of as a tenant in a shared platform — for firms whose IT policies require a dedicated environment. Clear division of roles: the customer provides the environment, procured through a separate, independent contract (independent of the propgen subscription); propgen handles operation of the application (installation, updates, ongoing operation); administrator rights remain with the customer, so control over the infrastructure stays in-house. Optionally a local data archive (lokales Datenarchiv) can be operated that houses the company's entire data trove — contacts, properties, documents, e-mails, and activities — and can additionally serve as a backup. Complements the enterprise package of release-notes/mehrere-gesellschaften, release-notes/mehrere-immoscout-konten, and release-notes/eigene-domain. Cross-links release-notes/service-level-agreement, release-notes/eigene-domain, release-notes/mehrere-gesellschaften, release-notes/sicherer-zugang
- /release-notes/service-level-agreement: Juli 2026 XIII release ("Service Level Agreement für Enterprise-Kunden") — propgen is now available with an SLA for enterprise customers: platform availability (contractually assured uptime), support availability (when and through which channels support is reachable), response times (staggered by severity of the report), and error/bug-fix resolution times (binding deadlines per error class) are contractually regulated; the concrete values are agreed individually in the enterprise contract. Positioned for IT, procurement, and management of larger brokerage firms that require binding operational commitments. Part of the enterprise package alongside release-notes/dedizierte-infrastruktur, release-notes/eigene-domain, release-notes/mehrere-gesellschaften, and release-notes/mehrere-immoscout-konten. Cross-links release-notes/dedizierte-infrastruktur, release-notes/eigene-domain, release-notes/sicherer-zugang
- /release-notes/web-expose: Release Note zum Web-Exposé als interaktivem Vertriebsinstrument
- /auftragsverarbeiter: Public list of approved sub-processors (Anlage B from the DPA) — Hetzner (DE hosting), AWS S3 (Frankfurt for file storage), Microsoft Azure OpenAI incl. Anthropic models (Sweden Central / Germany West Central), Google Cloud Vertex AI (europe-west1 Belgium), Resend (system mail), Microsoft Graph API (optional M365 sync), Pusher/MessageBird (UK), Cloud66 (UK CI/CD); each entry with legal entity, purpose, processing region, and notes on SCCs/DPF/UK adequacy
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